Become a Corporate Sponsor for KQED
Maximize your brand message in the San Francisco Bay Area by sponsoring KQED across all media platforms including Radio, TV, Digital and Events. Reach over 2MM local Bay Area adults who tune in every day for local news, politics and culture.
#1
News Radio Station in San Francisco Bay Area
2MM
Bay Area Adults Engage with KQED Each Week
+1MM
Users Visit KQED.org Each Month
+16MM
Annual Downloads of KQED Original Podcasts
Sources: Scarborough data, Google Analytics, Nielsen
Find the Right Sponsorship for Your Organization
Sponsorship Options
Public Radio
Your source for NPR News, KQED 88.5 is public radio for the San Francisco Bay Area and Northern California. KQED is one of the nation’s most listened to radio stations and is the #1 Nielsen rated news radio station in the San Francisco DMA. Gain local market credibility by associating with award-winning, intelligent and in-depth journalism from National Public Radio (NPR), BBC and the KQED news staff.
Public Television
KQED (Channel 9) is the PBS member television station serving the San Francisco Bay Area and Northern California. Almost 600,000 people watch KQED public television each week. KQED also covers Watsonville, California via satellite station, and KQET serves the Monterey, California area. Other channels include KQED Plus, KQED World and PBS Kids.
Podcasts
With over 16MM podcast downloads nationwide, our KQED Podcast Network runs award-winning content spanning local San Francisco Bay Area news, politics, state-wide news and special interest pieces. KQED podcasts are a closed network which provide clutter-free and brand-safe audio environments for your brand messages.
Digital Display
Your local brand message can be seen by more than 1,000,000 monthly unique viewers on KQED.org with minimal ad clutter. Reach your target audience and support KQED Public Media by underwriting responsive banners throughout the website which can be seen on desktop, tablets and mobile devices.
Live Audio Stream
With more than 507,000 active sessions per week, gain direct access to users tuning into the KQED Live Audio Stream on all KQED digital audio platforms including NPR Mobile apps, KQED app and all smart speakers. It is KQED FM when you want it and where you want it!
Digital Video
KQED and PBS Digital Studios offer sponsors the opportunity to run video prerolls localized to the San Francisco DMA across ALL PBS and KQED digital video streaming platforms including pbs.org/app, KQED.org/app and OTT platforms like Roku, Apple TV, Amazon Fire and more. Sponsor PBS Newshour, Nature, Masterpiece, Frontline and other premium PBS programming in a brand safe and pristine environment!
Newsletters
KQED offers exclusive sponsored content within our top local email newsletters covering Bay Area News, Arts, Events, Science, Selects and an exclusive Special Offers newsletter. Our newsletters reach more than 800K opt-in subscribers who can learn more about your brand’s unique message, discounts or promotions better than anywhere else.
Live Events
Be a part of KQED Live- a unified public event programming brand where our local Bay Area communities connect and experience live, in-person and virtual events that serve to inform, inspire and involve. With over 60 produced events annually, our events draw in more than 240,000 people together!
Sponsorship FAQs
Who is the KQED audience?
KQED reaches more than 2.4 million adults in the Bay Area, including hundreds of thousands of small business owners and business leaders. Want to know more? Request Sponsorship Information.
Does KQED have any guidelines about the creative copy I can run on radio, TV or online?
Yes, KQED abides by all FCC guidelines for public radio and television. We’ll work with you to craft a custom message for your product or service that appeals to our audience of life long learners. Our digital products offer the greatest flexibility if you’d like more control over your message.
Who do I contact if I don’t have any sponsorship budget and think KQED may be interested in my story?
Please email assignmentdesk@kqed.org with any story you’d like to submit for consideration. No donation or sponsorship is neccessary to submit your idea. We would love to hear from you!
How much does it cost to sponsor KQED?
KQED customizes all of of its sponsorships based on your goals, timeline, audience targets, and range of budget for connecting and communiciating with our audiences.
Can I pay KQED to run a story or interview a person?
We have a strict firewall between our highly valued partners and the trusted editorial content our community depends on. Our sponsors support KQED because they understand the value of our unique audience and the services we provide to the community.