Chief Revenue Officer

DeLinda Mrowka is Chief Revenue Officer at KQED. She is responsible for areas that grow and deepen relationships with KQED’s audiences and financial supporters. This includes membership, corporate sponsorship, major giving, foundations and planned giving, audience development and intelligence, marketing and communications, the in-house agency KQED Creative, and the live event series KQED Live.

DeLinda has twenty years of experience working in a broad range of leadership roles within public media. She started her KQED career in 2013 as the station's executive director of marketing and communications before being promoted to vice president of corporate sponsorship in 2015. In 2017 she was promoted to vice president of marketing, with broad responsibilities overseeing the audience development, marketing, digital fundraising and corporate sponsorship teams. DeLinda became chief audience officer in 2019, which expanded her role to also include membership.

Throughout her tenure at KQED, DeLinda has shown a unique ability for assembling talented, results-oriented teams that work across the organization to help facilitate strategic goals. Under her leadership, the corporate sponsorship team generated its highest overall revenue and tripled digital sponsorship revenue. The membership program has experienced its greatest average number of members under her leadership. DeLinda created an audience development team with expertise in social, email and digital fundraising that works closely with content, membership and corporate sponsorship teams. And she developed an audience intelligence team that gathers, analyzes and delivers insights on how audiences and members are engaging with the station and platforms. More recently, she created a wholly new program, team and brand for KQED Live, an ambitious year-round live event series set in KQED’s new headquarters.

Prior to joining KQED, DeLinda was executive director of the Public Awareness Initiative for the Corporation for Public Broadcasting (CPB), senior director of marketing and media relations at WETA, and the director of business affairs for Oliver Productions. She is the vice chair of the Board of Directors of Greater Public, which supports public media organizations by ensuring a sustainable financial future.