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Festival La Onda, a New Latin Music Festival in Napa, Will Follow BottleRock in 2024

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The crowd at BottleRock Napa Valley festival on Sunday, Sept. 5, 2021. (Estefany Gonzalez for KQED)

The organizers of BottleRock, the annual Napa music festival, have announced a new Latin music festival. Festival La Onda will run June 1 and 2 — the weekend following BottleRock — at the same site, the Napa Valley Expo.

While the lineup of performers won’t be announced until Monday, Dec. 4, Festival La Onda promises two days of “major Latin touring artists,” including “regional Mexican, Latin pop, Spanish rock, reggaetón, banda, mariachi, rap, norteño, cumbia, bolero and more.” Judging by the size of the festival grounds and previous BottleRock headliners, it’s safe to expect big names among the La Onda lineup.

On Tuesday, the Napa Valley Register reported that in a community forum that evening, BottleRock organizers Latitude 38 met with Napa residents to announce Festival La Onda, explaining that it follows requests from the sizable local Latino population for a specialized music festival. The festival’s website also promises local and regional Latin cuisine, specialty beverages, a spa, a silent disco and other amenities similar to BottleRock.

The announcement follows several trends, foremost among them the massively growing popularity of Latin music — especially in California, where nearly 40% of the state’s population is Latino. It also capitalizes on BottleRock’s on-site infrastructure for a second weekend of music, which has become routine at festivals like Coachella. And, in Napa, it follows this year’s inaugural Sabor Y Ritmo festival, with a lineup of Latin music acts, held at Silverado Resort in September.

Whether Festival La Onda will attract the large crowds of BottleRock, which organizers estimate at 120,000 people across three days, will be dependent largely on the performers. Going by some already announced tour dates, it may be safer to predict who won’t be part of the lineup than who will. Gloria Trevi performs at the SAP Center in San Jose on Feb. 3, making it unlikely she’d return for Festival La Onda. Likewise, Pepe Aguilar will be at the SAP Center on July 19, and Hombres G on June 29.

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As for reckless speculation: Currently, Bad Bunny’s last announced tour date in 2024, in Florida, is just five days before the festival. Peso Pluma has no conflicting plans on June 1 or 2, nor does Karol G, Fuerza Regida, Maluma or Rosalía.

The official La Onda Festival lineup will be announced at 8 a.m. on Monday, Dec. 4 at the festival site; tickets will go on sale starting Friday, Dec. 8, at 10 a.m.

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