“The very moment you have that ‘Oh no’ feeling in your brain, that’s the moment you’re out,” said Thomas Mertz, who lives in Copenhagen, Denmark, and created the game almost two decades ago with some friends.
It’s all for fun, there are no prizes, and if you do get “whammed,” as Mertz called it, you just drop out.
Mertz made it clear that the song isn’t the problem. In fact, he plays it repeatedly the week before the game starts, and again as a sort of celebration after he gets whammed. But he said in the early 2000s in Denmark, you pretty much couldn’t go anywhere without hearing those dulcet tones.
“We were thinking, like, it’s frustrating and it’s getting to the point of being annoying. But rather than becoming upset about it, we turned it into a game,” he said.
The challenge eventually became a hashtag and a Facebook page. It also blew up when Wham! lead singer George Michael died in 2016.
“That created a social storm of attention that the next year kind of launched it into a much, much bigger thing than we ever imagined it could become,” Mertz said.
As for tactics, Mertz said he has seen two methods to avoid losing.
“The most effective thing is what people already have, which is noise-canceling headphones,” he said. “They are the best tool, hands down, to survive.”