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The Fillmore Holiday Night Market Wants to Bring Back SF’s Old ‘Harlem of the West’

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Children in winter coats enjoy artificial snowfall at an outdoor festival.
This year's Fillmore Holiday Night Market will feature a host of family-friendly activities, including machine-generated snow. (Courtesy of Citizen Film)

San Franciscans who are too young to have lived through the Fillmore District’s heyday, during the 1940s and ’50s, have probably heard stories about the “Harlem of the West.” Back then, Fillmore Street was packed with Black-owned restaurants, barber shops and nightclubs, and jazz legends like Billie Holiday routinely swung through the neighborhood to perform during their West Coast tours.

And anyone who’s paid attention to the long and steady displacement of the city’s Black population, now dwindled down to something like 4 or 5%, knows that today’s Fillmore doesn’t look anything like that.

Tamara Walker is one of many Black San Franciscans who would like to change that. For the third year in a row, Walker’s event production company, Burge LLC, is organizing the Fillmore Holiday Night Market, a night market and block party centered on the local Black community. The idea, she says, is to bring back a slice of that old Harlem of the West — at least for one night.

“A lot of people moved out of the city, and now they live in the East Bay and other places,” Walker says. “This particular event drives them back here to the Fillmore.”

Santa Claus poses for a photo with a baby.
Santa poses for a photo with a baby at last year’s holiday night market. (Courtesy of Citizen Film)

This year’s holiday market will take place on Friday, Dec. 20. Co-sponsors include the nonprofit Livable City and Citizen Film, a documentary film company, with some additional funding from San Francisco’s Office of Economic and Workforce Development.

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The holiday block party has always been set up as a night market. Even before it became trendy to brand big community events that way, Walker says, Black folks were gathering together in the streets for big reunions or celebrations: “It was just something that we did as a culture. You dressed up; you wore your finest. You came out so everybody could see your family.”

This year’s market will feature free cookies and hot chocolate, a toy giveaway and live snow and arts and crafts for the kids. For folks looking to pick up last-minute holiday gifts, a variety of Black- and brown-owned retail businesses will have booths set up to sell their wares. And, of course, there will be plenty of food, with vendors selling everything from oxtails and fried fish to banana pudding. Minnie Bell’s, a fried chicken restaurant that opened in the neighborhood this past summer — explicitly because the owner wanted to revitalize Black business in the area — will be open for business right on Fillmore (though it won’t have a booth at the market).

An outdoor vendor ladles stew into a bowl at night.
A food vendor ladles out a bowl of stew at last year’s holiday night market. (Courtesy of Citizen Film)

Live performances will include a local jazz band, line dancing and, the headliner, the R&B singer Lyfe Jennings.

But the biggest thing, Walker says, is for the night market to be a big community gathering for the Fillmore, new and old. It will attract Black folks who were displaced and now live out in Stockton or Antioch. And it’ll also be a celebration of today’s Fillmore, which has large Asian, Russian and Eritrean populations, and is also still home to one of the largest concentrations of African Americans in the city.

The event is meant to boost the morale of the Fillmore, she says, and to remind everyone that Black San Francisco is still here: “We’re vibrant. We’re not leaving.”

“We have a Black Santa,” Walker says. “It’s important for these kids to see families that look like them, even if there’s only 3% of us — and that we are still doing business here, so the next generation knows that they can also be entrepreneurs.”


This year’s Fillmore Holiday Night Market will be on Friday, Dec. 20, from 5–9 p.m., around the intersection of Fillmore and O’Farrell streets. It’s a free event, but organizers are asking guests to RSVP online so that they know how many people to expect.

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