More Americans in 2024 are taking on a ‘no-buy challenge,’ according to the Associated Press. They’re pledging for at least a year to purchase only essential items to curb impulse spending, reduce credit card debt or become more environmentally conscious. We hear from someone who’s taken on the challenge and the impact it’s had on her, and we explore why we’re tempted to overspend in the first place. Have you attempted a ‘no buy challenge?’
Have You Tried The ‘No-Buy Challenge?’
(designer491 via Getty Images)
Guests:
Adriana Morga, financial wellness reporter, Associated Press
Aparna Labroo, professor of marketing and consumer psychologist, Kellogg School of Management, Northwestern University; co-editor of the Journal of Consumer Psychology
Elysia Berman, creative director and content creator, @elysiaberman on TikTok and Instagram
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