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Harry Potter, Henry Jenkins, and the Power of Social Media

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At the Learning from Hollywood conference last week, USC professor Henry Jenkins talked about his theory on building what he calls "participatory culture" around Harry Potter Alliance as a means to teach kids how to be social activists and realize their transformative powers.

Jenkins believes that schools should embrace the powers of social media and leverage it as a means to engage students -- especially those at risk of becoming disenfranchised.

The conference was organized by the Joan Ganz Cooney Center and hosted by USC Cinema School.

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The video is filmed by Scott Taylor from 360Kid on his cell phone, but Jenkins' words are heard loud and clear.

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