As cities across California look for ways to save water, they might want to study Santa Barbara. The coastal town of about 90,000 people already cut water use by 22 percent in two years, and it's gearing up to save even more.
It's ranked fourth in the state when it comes to water conservation, and it's No. 1 in Southern California.
How did the city manage such a feat?
"I think it’s just giving people the right tools to do that," said the city's conservation coordinator, Madeleine Ward.
For Santa Barbara, those tools include teaching schoolkids about the drought, and offering free sprinkler heads, rain sensors and rebates for water-saving washing machines.