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PHOTOS: Peso Pluma Fans in San Jose Show Up in Style for Mexican Superstar’s Tour

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A young woman with gold hoop earrings, tight necklace and painted nails looks to the right outside a concert arena
Yunuel Enriquez attends her first concert at SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)

Friday the 13th in San Jose was far from ordinary at the SAP Center, where an eerie, oversized, purple-and-pink spider on the street greeted Peso Pluma’s devoted fans for his anticipated return to The Bay.

Born Hassan Emilio Kabande Laija in Guadalajara, Mexico, the 24-year-old is a prominent figure in the surging Mexican corridos scene, ignited by hits like “La Bebe” with Yng Lvcas and a collaboration with the Mexican-American group Eslabon Armado on “Ella Baila Sola” — which made history as the first regional Mexican track to reach the top five on the all-genre chart.

Peso Pluma performs at the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)

Peso Pluma teased his set with a pre-recorded video of each of his band members sharing what Peso Pluma meant to them: family, companionship, a lifestyle. Then came a black-and-white countdown projected onto a white stage curtain, displaying spiders crawling downward, as if into the crowd. As soon as the curtain dropped, the young artist was greeted with screams.

With his full band in tow, Peso Pluma didn’t just offer music; he provided a unique, high-energy experience for fans and aspiring Latinx artists alike.

Concert attendees showed their style, ranging from ski masks inspired by Peso Pluma himself to sombreros, all-black outfits and an outpouring of Mexican pride. KQED’s Paloma Abarca and photographer Estefany Gonzalez were there to capture the artist’s far-reaching impact.—Paloma Abarca

Isael Altamirano (left) and Santi Ochoa sport matching haircuts to Peso Pluma’s Doble P tour at the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Brenda Gomez wears custom nails to the Peso Pluma concert at SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Oscar Rojas (left) and Betsy Luna pose pose for a portrait with the Mexican flag outside the SAP Center on Friday, Oct. 13, 2023. The two are very proud of their Mexican heritage. ‘Mexicanos al el 100 por ciento,’ Rojas said. (Estefany Gonzalez for KQED)
Peso Pluma performs at the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Ángeles Acevedo wears sparkly jersey and cowboy boots to the Peso Pluma concert at SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Marlen Martinez (left) and Eduardo Martinez pose for a portrait outside the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Jose Plata wears a ski mask, an accessory often worn by Peso Pluma, to SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Yeni Mota (right) and daughter Ashlyn Mota wear matching outfits to the Peso Pluma concert at SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Peso Pluma performs at the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
José Rodríguez poses for a portrait outside the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Jazmin Sigala (left) and Isabel Perez pose for portrait outside the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Zaira Cortez wears a spider necklace to Peso Pluma concert at SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Peso Pluma concert attendees arrive to the SAP Center via Eco City Cycles on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Peso Pluma performs at the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Sisters Cristina Ledezma (left) and Sade Ledezma wear matching shirts to the Peso Pluma concert at SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)
Magy Hernández and her children Aylin Hernández and Adrian Hernández pose for a portrait next to a spider installation at the SAP Center on Friday, Oct. 13, 2023. The three traveled from Chicago to attend the Peso Pluma concert. (Estefany Gonzalez for KQED)
Braulio Ochoa poses for a portrait next to a spider installation at the SAP Center on Friday, Oct. 13, 2023. (Estefany Gonzalez for KQED)

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