Can ‘The Function,’ Function?: Comedian Stroy Moyd Bets on #HellaFunny Brand with New Comedy Club

Comedian Stroy Moyd feels “blessed and stressed,” but mostly blessed, outside 1414 Market Street in San Francisco. He stands outside The Function — a seven-days-a-week comedy and nightlife venue — opening its doors for the first time this past weekend. The man behind the #HellaFunny brand of comedy shows produced across the Bay Area understood consolidation is key. So he sought to bring the 27 shows #HellaFunny does a week under one roof into a club he owns.

Known for his hustle, 18 years into performing and producing stand-up comedy, Moyd’s angling to work smarter.

“All these bars are making so much money off of all my shows, and I’m only making ticket sales and tips,” Moyd tells KQED about the origins of The Function. “I said, the drinks is where it’s at. I said, I’m gonna open my own spot and bring all my #HellaFunny shows back to my own spot. That was the whole goal.”

Perhaps it’s an omen of good things to come: The Function’s capacity is 49 people, a lucky number in the city home to San Francisco 49ers football dynasty. Even the 49ers couldn’t afford to stay in the city, though, which is why Moyd’s feat is all the more impressive, setting up a Black-owned entertainment business in an area of San Francisco written off by doomsaying headlines.

After vying for hundreds of locations, Moyd kept hitting the same roadblock — realtors wanted a house for collateral or some other major asset, all of which he didn’t have — in order to allow him the space. He was ready to give up the dream when he came to 1414 Market and found no collateral was necessary.

“This was the last one. I was checking for two years. I said, ‘If this one don’t work out, I’m done,’” Moyd says. “And it worked out.”

Unfortunately, Moyd encountered the harsh reality of racism in Bay Area real estate throughout the process.

“I would go to the venues to buy, and the owner would look at me, and I could tell just because I’m Black, he be like, don’t want to sell to me. That happened so many times, you know, but I overcome it … and I don’t let it get to me,” Moyd says. “I keep pushing, but it’s been a struggle, but it worked. We need more Black-owned business. This is the first Black-owned full-time comedy club in the history of the Bay Area. This is the actual, real Black history. I’m going to do it in Oakland, too.”

Moyd’s desire to open another Function in his hometown isn’t surprising, and the enterprising comic quickly name-checks Los Angeles, New York, Miami, Mexico, South Korea and Japan as future spots to turn his Bay Area brand into an international franchise.

Moyd’s grand vision is perhaps why Tony Sparks, the godfather of Bay Area comedy, known for running the Brainwash Cafe’s (RIP) comedy for almost two decades, always knew Moyd was destined for big things.

Still, Sparks never imagined Moyd running his own club was in the cards, noting the racism that stopped Sparks from doing something similar years ago. It makes Moyd’s win all that more impressive. “You’d think in this day and time, it should be different, it’s not,” he says, “And it’s really sad, but my man has really knocked all those barriers down somehow.”

Sparks has already hosted comedy shows at The Function and feels it’s a good space for comedians and crowds to experience his catchphrase: “lots of love.”

“This room with the low ceilings and the way it’s set up, the laughter is always huge,” Sparks says. “Everything runs really high. It’s really a great room, and it’s worth coming and investing the time to be here.”

Lilian Tsai, an attorney, lives in the neighborhood and eagerly anticipated The Function’s opening. She describes the venue as having “amazing decor” (kinder than a comic who called it “gentrified strip club decor”), an “intimate and cozy” atmosphere for a “really funny” night of comedy. It’s a night capped off with a “No Scrubs” ’90s hip-hop dance party with DJ Beats Me on the turntables, so Tsai and her friends will switch from laughter to dancing seamlessly, just like Moyd intended for the space.

“San Francisco, we need more beauty, more laughter, and this is a really great thing,” she says of The Function. “I didn’t know until I attended tonight that it was Black-owned, so that’s amazing. I have a good friend who’s a comedian, too, so it’s just very exciting to have this in town.”

Moyd ultimately sees The Function as a place to become a better comedian and businessman. As a comic, he describes his material as full of “ratchetness,” so as a businessman, he stands firm. The Function is a place designed for comedians to be comedians, warning potential audiences to stay home if they’re too sensitive to what comics might deliver as punchlines. With Moyd’s brick-and-mortar dreams now a reality, he likens this whole experience to watching people win an award at the Oscars or Grammys, where they get too overwhelmed and can’t remember who they need to thank.

“So just thank you, everybody. I never understood that I’m like, ‘You gotta mention somebody,’” Moyd says. “Now that I got my own club, I get it.”