Scheduling a movie’s release date is an imperfect science and occasionally an art. Just look at the masterpiece that was “Barbenheimer.”
While most are open to experimentation in figuring out just what audiences want and when in the wild west of modern theatrical moviegoing, there’s also an unwritten rule that it’s best to leave big superhero movie weekends clear of competition. But whoever thought to open the third-act female friendship comedy The Fabulous Four alongside Deadpool & Wolverine deserves a raise. Because if any audience is being underserved on the opening weekend of an oxygen-sucking, violent and self-referential superhero mashup, it’s women over 60.