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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>If you’ve ever driven across the San Francisco-Oakland Bay Bridge, you’ve passed right over one of the Bay Area’s most historic houses — probably without realizing it. Take the Yerba Buena Island exit and after a few winding turns, you’ll come upon a surprisingly nice group of homes.\u003c/p>\n\u003cp>The houses in question are multi-storied, perched on a sloping green hillside. It’s a grand scene, a collection of white columns framing stately front porches, windows adorned with delicate lattice work, and sweeping views of the Bay. Although one house stands out from the rest: the Nimitz House.\u003c/p>\n\u003cp>More formally known as Quarters One, the Nimitz House is a relic of the island’s military past. Built in the early 1900s, the home was once the official residence for the top commanding officer on base. Compare old photos with the house today, and you’ll see how much has changed.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The most dramatic shift is the Bay Bridge itself — the rebuilt eastern span towers over the grand home, creating a cacophony of car noise. Years of disuse have also stripped the house of some of its original shine.\u003c/p>\n\u003cp>“It’s just such an anomaly there,” said Bay Curious listener Ben Kaiser. “It just does not belong… it [looks] like a toy house placed under a bridge. [It’s] truly visually confusing.”\u003c/p>\n\u003cfigure id=\"attachment_12060394\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12060394\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Windows look out onto the Bay and the Bay Bridge at the Nimitz House on Yerba Buena Island in San Francisco on Oct. 16, 2025. Built around 1900 as part of the Naval Training Station, the home later served as the residence of Fleet Admiral Chester Nimitz during the final years of his life. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Kaiser wants to know nearly everything about the history of this house that led to its surreal placement. Who was Nimitz and why is this house named for him? How did it end up tucked beneath the bridge? And what plans are there for it in the future?\u003c/p>\n\u003ch2>Who is Nimitz?\u003c/h2>\n\u003cp>For retired Rear Admiral John Bitoff, a mention of Nimitz takes him straight back to his childhood. Growing up in Brooklyn during World War II, Bitoff was captivated by Fleet Admiral Chester W. Nimitz, whose leadership in the Pacific made him a household name.\u003c/p>\n\u003cp>“My father was a big newspaper junkie,” Bitoff remembered, “there were always these front page photographs of the war in the Pacific and the pictures of Admiral Nimitz and Admiral Spruance. And so I just ate that up.”[aside postID=news_12063643 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-01-BL.jpg']\u003c/p>\n\u003cp>Before World War II, Nimitz taught Naval Science at Berkeley and helped start the Naval Reserve Officer Training Corps (NROTC) program. He grew fond of the area and later returned to retire. When his health deteriorated, the Navy offered him a home in Quarters One.\u003c/p>\n\u003cp>“That’s how he became the occupant of that grand home and lived out his last days,” Bitoff said.\u003c/p>\n\u003cp>Years later, Bitoff would live there himself — as part of his own Naval career. “It seemed like it was deemed to happen,” Bitoff said, “that I would find myself living in those very Quarters.”\u003c/p>\n\u003cp>He was inspired to preserve the Admiral’s legacy. During his time there, Bitoff said he tracked down Nimitz’s old paperboy, hosted the Admiral’s daughter for dinner, and interviewed the last remaining firefighter on the island who remembered Nimitz. Bitoff and his wife, Maureen, even refurbished Nimitz’s desk.\u003c/p>\n\u003cp>“[We] put it back in the library, in the very same spot where Nimitz had it, where he could look out the window,” Bitoff said.\u003c/p>\n\u003cfigure id=\"attachment_12060954\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12060954\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Ret. Rear Admiral John Bitoff sits in the living room of his home in San Francisco on Oct. 21, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But the idyllic chapter was short-lived. In 1991, Bitoff retired and a few years later the base shut down entirely. It was swept up in a nationwide Base Realignment and Closure (BRAC) effort, meant to reign in military spending after the Cold War. \u003ca href=\"https://www.kqed.org/news/12022479/why-are-there-so-many-abandoned-military-bases-in-the-bay-area\">More than 30 major bases in California closed, including Treasure Island in 1997.\u003c/a>\u003c/p>\n\u003cp>It was the end of an era for the Nimitz House.\u003c/p>\n\u003ch2>The Nimitz House in Limbo\u003c/h2>\n\u003cp>“I knew that when the military closes down its bases, it’s not very good about maintaining historical edifices,” Bitoff said. “They basically don’t have the wherewithal to do it.”\u003c/p>\n\u003cp>He was worried about what would happen to the house he’d come to love. His wife, Maureen, worked to get the residence listed as a historic site, but the designation offered little practical protection. Most of the former base was turned over to the city of San Francisco, and the newly created Treasure Island Development Authority (TIDA) took over long-term oversight.\u003c/p>\n\u003cfigure id=\"attachment_12066230\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066230\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4.jpg\" alt=\"\" width=\"2500\" height=\"833\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-2000x666.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-160x53.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-1536x512.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-2048x682.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Quarters One, also known as the Nimitz House, stands in all its glory. Right: The interior of the Nimitz House on Yerba Buena Island in San Francisco on Oct. 16, 2025. Built around 1900 as part of the Naval Training Station, the home later served as the residence of Fleet Admiral Chester Nimitz during the final years of his life. \u003ccite>(Library of Congress, Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12066231\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12066231 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3.jpg\" alt=\"\" width=\"2500\" height=\"833\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-2000x666.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-160x53.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-1536x512.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-2048x682.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: The interior of the Nimitz House on Yerba Buena Island in San Francisco shows signs of decay on Oct. 16, 2025. Built around 1900 as part of the Naval Training Station, the home later served as the residence of Fleet Admiral Chester Nimitz during the final years of his life. Right: Ret. Rear Admiral John Bitoff holds a photo of the Nimitz House, where he lived with his wife from 1989 to 1992, at his home in San Francisco on Oct. 21, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cdiv class=\"mceTemp\">\u003c/div>\n\u003cp>Peter Summerville, a long-time TIDA employee, says the Nimitz House comes with a series of challenges that make reuse difficult. Its exposed location in the middle of the bay means it takes a beating from the weather, and its historic designation makes upgrades difficult. “[There are limits] in terms of how much you can adjust the building,” Summerville said.\u003c/p>\n\u003cp>Today, the city handles basic maintenance, but long-term plans for the house — and the entire district — are still being worked out. Summerville says possibilities include a series of restaurants, an artists colony or an educational space. \u003ca href=\"https://www.kqed.org/news/12023708/surprising-ways-former-bay-area-military-bases-are-transforming-and-why-it-takes-so-long\">Realizing those possibilities, however, could take a long time.\u003c/a>\u003c/p>\n\u003cp>“I mean, I share [Bitoff’s] chagrin that maybe something didn’t happen way back when the city first took over to kind of keep the ball rolling with those buildings,” Summerville said. “But again, it’s just sort of an example of the challenge of a public agency maintaining a building.”\u003c/p>\n\u003ch2>The Bridge Becomes a Backdrop\u003c/h2>\n\u003cp>One of the biggest obstacles to reusing the house for anything productive is the presence of the bridge. The 1989 Loma Prieta earthquake — \u003ca href=\"https://www.youtube.com/watch?v=4ERvsmnTb6w\">which caused a section of the old upper deck to collapse\u003c/a> — made rebuilding a must.\u003c/p>\n\u003cp>When planners debated where the new span should land on Yerba Buena Island, conflict quickly ensued. Nearly everyone had something at stake, including the Coast Guard, East Bay MUD, the Port of Oakland, the Navy and the City of San Francisco.[aside postID=news_12062909 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Ocean-Spray_3.jpg']With thousands of commuters still using the old bridge while the new one was being built, the question was: Should the new span connect to the island south of the old bridge or north of it?\u003c/p>\n\u003cp>“So, the city, and I believe particularly the mayor’s office at the time, put up a strenuous defense of the southern alignment,” Summerville said. This alignment would veer clear of the Nimitz House.\u003c/p>\n\u003cp>“The city saw this district as a great opportunity for reuse of these historic properties and to sort of bring them back to their original shine,” he said. A handful of state lawmakers and the Navy agreed.\u003c/p>\n\u003cp>Despite those objections, the more northern alignment won out. Competing interests from other agencies plus Caltrans’ own arguments over earthquake safety sealed the deal. The new span now towers over the Nimitz House, adding a constant buzz of traffic to an otherwise tranquil setting.\u003c/p>\n\u003cp>“It destroyed much of the ambience, and certainly destroyed the gardens and the buildings surrounding it,” Bitoff said.\u003c/p>\n\u003cp>Bitoff sees the Nimitz House story as a lesson in forgotten history. The Bay Area was once a major military hub, but as time passed, that connection faded. “I don’t think it was done intentionally, I just think it was just what happens when people forget,” Bitoff said.\u003c/p>\n\u003cp>[baycuriousquestion]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003cb>Olivia Allen-Price:\u003c/b>\u003cspan style=\"font-weight: 400\"> Hello, hello! I’m Olivia Allen-Price, back in the Bay Curious host’s seat after a 6 month maternity leave. For those who know me – pfew! I have missed this job, and you. And if you’ve started listening while I was gone – welcome! I’m so glad you’re here. Listen at the end for more update on me, but for now on the with show…\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Something that I learned recently is every time you cross the Bay Bridge, you’re passing over one of the Bay Area’s most historic houses. We’re talking so close… that if you got out of your car on the bridge – \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">not recommended\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> – you could toss a rock and hit the home’s roof, a few hundred feet below. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser: \u003c/b>\u003cspan style=\"font-weight: 400\">Even today, the mansion is stunning, even in its slow demise.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Ben Kaiser, this week’s question asker. The house he’s talking about is an odd sight to say the least: a once glorious mansion, tucked right beneath the Bay bridge’s eastern span.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">There are a handful of grand old white houses grouped together in a little neighborhood of sorts. They’re multi-story with white columns framing stately front porches…. windows adorned with delicate lattice work. And the location could be primo… perched on the sloping green hillside of Yerba Buena island….looking out at the East Bay hills.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s an impressive scene… although there’s one house that stands out from the rest.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser:\u003c/b>\u003cspan style=\"font-weight: 400\"> It was called Nimitz house. It was called quarters one. It was, it was built in 1900 and played a certain role, I guess, in the naval efforts of World War Two.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">While none of these homes are small, this ‘Quarters One’ is notably more imposing than the rest. It’s a stately mansion – complete with multiple bedrooms and baths – and it’s a vestige from the Island’s military past. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">These days though, the house tells a different story — one of peeling plaster, water damage, disrepair.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And since 2013, there’s been a new visual addition to the background: the rebuilt eastern span of the Bay Bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s this contrast in old with the house, and new with the bridge, and big with the house, but massive with the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a contrast indicative of an fascinating/captivating/intriguing history, one that Ben wants to know nearly everything about.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser:\u003c/b>\u003cspan style=\"font-weight: 400\"> I want to know its role in the Navy before it was renamed Nimitz house. I want to know about life after Nimitz passed away. But more than anything, I want to know what the future of it is.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">This week on Bay Curious we’re stepping inside the Nimitz house. (Yes, the same Nimitz with a freeway named after him.)\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">We’ll learn more about the house’s namesake and meet a retired Navy officer who used to live there. Then we’ll turn to the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sponsor Break\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price:\u003c/b>\u003cspan style=\"font-weight: 400\"> For much of the 20th century, Yerba Buena Island was part of the Navy’s West Coast operations. Quarters one – later known as the Nimitz house – was the official residence for the top/commanding officer on base.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Over the years, many Naval officers have called the house home. To start our story, Bay Curious reporter Gabriela Glueck met up with one of them – someone who can’t quite let go of the history.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck:\u003c/b>\u003cspan style=\"font-weight: 400\"> Chances are, someone else lived in your house before you did.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you look closely, maybe you can see traces of them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">When it comes to the Nimitz house, RADM John Bitoff has spent a lot of time thinking about the man who came before him: Fleet Admiral Chester W. Nimitz.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I would find myself\u003c/span> \u003cspan style=\"font-weight: 400\">sitting there and thinking I wonder what happened here.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Nimitz was a legendary WWII Naval Commander and John’s childhood hero.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Archival war tape:\u003c/b>\u003cspan style=\"font-weight: 400\"> The Nimitz story is not simply an account of an outstanding Naval officer who rose to a position of greatness and honour. It is also the chronicle of our modern Navy, its coming of age and its greatest triumphs in the epic struggle of the Pacific during World War II.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">As a kid growing up in Brooklyn at the onset of the War, John watched this ‘epic struggle’ play out in real time. When the Japanese attacked Pearl harbor, drawing the United States into war, John saw the uptick of ships going in and out of the Brooklyn Navy Yard.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Archival war tape:\u003c/b>\u003cspan style=\"font-weight: 400\"> The flames had hardly died before Chester Nimitz was called from a desk in Washington to take command of the Pacific Fleet. It was a dark time and a formidable task. It would take a man of vast experience and vigour to get victory out of wreckage and chaos. It would take a Nimitz.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">With the United States officially at war, many Americans turned their focus to Europe. But John was preoccupied with the Pacific front and the Naval commander at its center.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> Well, my father was a big newspaper junkie and so there were always these front page photographs of the war in the Pacific and the pictures of Admiral Nimitz and Admiral Spruance. I just ate that up. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s hard to say how exactly we settle on a childhood hero — a mix of context, timing, and awe. But for John it was Nimitz.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In 1945, Japan’s formal surrender was signed in Tokyo Bay, the end of World War II.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By then Nimitz was a Fleet Admiral, holding the Navy’s highest rank. After the war, he became Chief of Naval operations.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Then, in 1947, he retired.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> And so when he retired, they decided to buy a house in Berkeley.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Nimitz had taught Naval Sciences there, before the war, and he’d also helped start the school’s ROTC unit. He wanted to spend his golden years there.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But when it comes to five star admirals, as John puts it, you never really retire from the Navy. So when Nimitz’s health started to deteriorate in his late 70s, the Navy stepped in.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> So we can provide you with a staff, a driver and a house staff, but you must live in public quarters. We cannot do that in a private home. They said, “You can have any set of quarters the Navy has.’ And Nimitz said, “Well, How about quarters one on Yerba Buena? And so they moved him over there. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Yerba Buena Island had been an important part of the Navy’s West Coast operations since the early 1900s. And during WWII, it fell under the jurisdiction of the Treasure Island Naval Station, serving as headquarters for the 12th Naval District. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Quarters one – where Nimitz was headed – was a fitting home for a legendary admiral.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s how he became the occupant of that grand home and lived out his last days.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">When Nimitz passed away in 1966 — four days before his 81st birthday — he was laid to rest at the Golden Gate National Cemetery. If you’d looked to the sky at the end of that service, you’d have seen a 70 plane flyover and heard the military bugle song of Taps floating through the crisp winter air\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of Taps playing\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s no surprise then, that the home he died in took on his name.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Ok, fast forward about 20 years. It’s 1989 now. Many a naval officer have come and gone from the Nimitz house and a new Rear Admiral is about to move in.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">His name? John Bitoff. No longer a boy from Brooklyn but a Navy man in his own right, at the end of a long career.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">As part of his final duty station, *John was assigned to the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> And so I was absolutely astonished. It seemed like it was deemed to be. That I would find myself living in those very in those very quarters.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">For John, it was a marvelous place to live.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> It had a grand porch leading up to the quarters, and it looked out onto a garden, a rose garden in the back that a double door let out, and steps led out to where they held receptions, there was a goldfish pond there. It was just absolutely gorgeous.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">With Nimitz history surrounding him, John thought he’d take the opportunity to learn more about the Fleet Admiral. To kick off a sort of oral history project.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I had heard that he used to go down to the firehouse on Yerba Buena Island and have a cup of coffee with the firemen, firefighters and and then at Christmas time, he was known to bring down chocolate chip cookies they cooked and he would share with the firefighters. And so I found out that the last remaining firefighter was retiring in a very short period of time. So I met with him.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">And John and his wife also made efforts to restore the home to the way it was in the Nimitz days to honor the Fleet Admiral’s legacy. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">They refurbished Nimitz’s desk and — using a photograph as reference — put it back in the library. \u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> In the very same spot where Nimitz had it, where he could look out the window\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">When John retired in 1991, he moved out of the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I was replaced by two other admirals. And then the whole Navy establishment was was part of the Base Realignment, and it was closed. All Navy activities were closed.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">With the Cold War winding down, the US was looking to tighten its defense budget. And the base closure process — which ramped up in the 90s — was a big part of that effort.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">These series of cuts hit California hard. More than 30 major bases shut down.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For John, the Treasure Island closure in 1997 was particularly worrisome.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I knew that when the military closes down its bases, it’s not very good about maintaining historical edifices, and they basically don’t, don’t, they don’t have the wherewithal to do it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">While John’s wife managed to get the residence listed as a *historic site… most of the former base was ultimately turned over to the city of San Francisco. \u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I was very concerned, because I love that House, and it is such a historic residence. If the walls could speak, they’d be a history lesson.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">And soon enough, a new agency was created to oversee the base’s reuse and development. It’s called the Treasure Island Development Authority or TIDA.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Peter Summerville has worked at TIDA for over 20 years and says if he’s got the time, he’ll sometimes take his lunch break on the front porch of the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Although – he admits – these days with the bridge there, it’s kind of loud.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of loud traffic\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">I met up with him at the house to take a tour.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Standing on the front porch, the first thing you notice about the place – after the bridge noise – is the many signs of weathering on the old home.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> I think it’s a very challenging site. Exposure wise, definitely, we see that a lot, which is all our public infrastructure, that out here, we’re right in the middle of the bay, and it takes a beating.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">The old porch ceiling fan is warped, the wooden blades drooping now.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck (in scene): \u003c/b>\u003cspan style=\"font-weight: 400\">Should we go inside? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> Go inside? And I’m proud of myself. They actually brought the keys. One of my tricks I’m good at is getting places and forgetting my keys.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">The slamming sounds you’re hearing now are from the door. After years of little use it’s jammed and Peter has to use all his body weight to open it.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of kicking at a door\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s coming. It’s coming. I just don’t have anything to kick them. Oh, my goodness.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Traffic sounds fade away\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">When you get inside, the air feels… still… save for a few floating spider webs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Kiah: \u003c/b>We have beautiful hardwood floors, and then big, kind of big open spaces, big doorways, tall ceilings that really you can hear the echo of it.\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Kiah McCarley, \u003c/span>\u003cspan style=\"font-weight: 400\">she works with Peter. \u003c/span>\u003cspan style=\"font-weight: 400\">Compared to him, she’s new to the agency and it’s her first time in the house too.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And it’s a sight to behold.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: What has happened on the ceiling?\u003c/b>\u003c/p>\n\u003cp>\u003cb>Kiah McCarley: Yeah, it looks like we’re having some the paint or plaster come off the ceiling. A little bit of time damage, maybe a little bit of water damage.\u003c/b>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">There are speckles of black mold creeping up some of the walls, but other rooms look to be in pretty good shape. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">After everything John’s told me about the house, I have to admit it’s a little bit shocking to see. And when I ask Peter about the city of San Francisco’s plans for the space, he gives me a kind of open-ended answer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> The long term plans for the house and for its kind of overall district are still being developed. They’ll ultimately be some sort of that kind of public use, either a collective reuse of the whole district, as, you know, a series of restaurants and bed and breakfasts, or an artists colony, or, you know, a variety of different things, or maybe their individual uses in each of the buildings. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Or maybe, he says, they’ll let an educational institution come in and use some leftover military houses for studios or classrooms.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But right now, they’re focused on basic repairs. Although Peter says the home’s historic designation complicates things. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> All the improvements that you have to make in their systems, architecturally, all of that has to be done very sensitively, and is limited in terms of how much you can adjust the building as well. So even bringing the buildings up to kind of modern standards for practical reuse going forward is a challenge. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Heading into the main room, I notice pieces of broken glass all over the floor. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Turn the corner, and a beautiful, airy, sun room.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Head across the hallway and you’ll see an antique looking elevator next to the staircase.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> Yeah, this is definitely some can do. Can do Navy engineering.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a house full of contrast. Outside, the same is true.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck (in scene):\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s kind of funny right now, out the window, you can see, what would you call that? Like, the legs of the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> This window is really just like a portrait of the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Back when John lived here, the window was mostly a portrait of the Bay. The Bay Bridge existed, true, but it used to touch down on another point of the island.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So, what happened?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Archival tape:\u003c/b>\u003cspan style=\"font-weight: 400\"> On Tuesday, October 17 1989 at 17:04 Pacific Daylight Time, a strong motion earthquake emanated from a location south southeast of San Francisco, near Loma Prieta in the Santa Cruz mountain range.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck:\u003c/b>\u003cspan style=\"font-weight: 400\">The 6.9 magnitude quake was the strongest shock to hit the area since the 1906 earthquake\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">63 people were killed, and thousands more injured.\u003c/span>\u003cb> \u003c/b>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of emergency response radio and crackling\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Drivers on the Bay Bridge watched as a section of the upper deck collapsed, falling onto the lower deck, trapping many and ultimately killing one motorist.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> After that, as the years went on Caltrans, which owns the bridge. Caltrans and the state toll bridge authority determined that the Eastern span of the Bay Bridge needed to be replaced.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">There were plenty of opinions about what the new span should look like. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The Oakland Tribune commented:\u003c/span>\u003c/p>\n\u003cp>\u003cb>Voice Over reading newspaper clipping: \u003c/b>\u003cspan style=\"font-weight: 400\">Let’s make this a splendid front door to the East Bay….the bridges spanning San Francisco Bay are a world-class attraction that have made our Bay Area a living postcard. Let’s keep them picture perfect.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">But one of the fiercest debates wasn’t about design at all. It was about location. Thousands of commuters were still using the old bridge, while the new one was being built. So the question was, where should the new bridge connect to Yerba Buena Island? Should it land south of the old bridge, or north of it?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The question became known as the alignment debate.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Nearly everyone felt they had something at stake. The Coast Guard, the East Bay MUD, the Port of Oakland, the Navy, the City of San Francisco, just to name a few.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville: \u003c/b>\u003cspan style=\"font-weight: 400\">So the city, and I believe, particularly the mayor’s office at the time, put up a strenuous defense of, you know, the southern alignment. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s the one that would have steered clear of the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> The city saw this district as sort of a great opportunity for reuse of these historic properties and to sort of bring them back to their, you know, original shine.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">A handful of state lawmakers and the Navy agreed\u003c/span>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003cspan style=\"font-weight: 400\">But despite those objections the northern alignment won out. Competing interests from other agencies plus Caltrans own arguments over earthquake safety sealed the deal. Even the grand promise of the Nimitz house couldn’t tip the scales.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> And that’s sort of the alignment that we have today. The new bridge is up. You know, it just sort of is what it is in our world.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">The bridge construction project dragged on for decades. And by the time the new eastern span opened in 2013, it cost billions more than the original estimate.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For the Nimitz house, the Bridge’s impact was just as dramatic.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> Much of the ambience, and certainly destroyed the gardens and the buildings surrounding it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">What was once a stately home with sweeping views now sits in the shadow of concrete columns surrounded by the constant drone of traffic.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I really don’t like going over there because the area is so changed. I was very saddened by it, and I didn’t want to go back again. The last time I went down to the quarters\u003c/span> \u003cspan style=\"font-weight: 400\">the house was in a terrible state of disrepair, and I made up my mind I didn’t want to go back there again, because it was ruining my memory.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">For John, visiting the house now stirs up this very particular kind of feeling. It’s like driving by your childhood home — a place that’s meant so much to you — except it’s not yours anymore. The porch is different, the tree out front is gone, the lawn is overgrown. It’s your old house but not really.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> That’s precisely how I felt. You know, they say you can never go home, that’s the old saying, you can never go home. Well, that’s true in this case.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">One thing is for sure, if the once grand Nimitz house is ever going to have a new future as an artist colony, a history museum, or anything else.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of traffic on the bridge\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Soundproofing is going to be a must.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Car horn squeals\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price:\u003c/b> That was reporter and producer Gabriela Glueck. Who, I want to give a special shout out to. Gabi filled in as producer on Bay Curious for the six months while I was out and did an incredible job. The team will miss her creativity, impeccable taste in music and infectious passion about whatever story she was working on. Luckily, she’ll continue to report for Bay Curious, so stay tuned for more from Gabi.\u003c/p>\n\u003cp>I also gotta give some flowers to Katrina Schwartz, who has been editing and hosting these past six months. It is truly a gift to be able to walk away from something you love as much as I love this show and know that it’s in the very best hands. Thank you Katrina – and I’m so happy to be working alongside you – and audio engineer extraordinaire, Christopher Beale – every day again.\u003c/p>\n\u003cp>Baby sounds…\u003c/p>\n\u003cp>Let me introduce you all to Clark, who was born in May. We call him our smiley guy because he cannot help but smile at you whenever you make eye contact. It was so special to get to spend these early months of his life with him, day in and day out. It’s a time of my life I know I’ll remember forever.\u003c/p>\n\u003cp>Bay Curious is made in San Francisco at member-supported KQED. If you’re not a member, join us! Whether with a one-time donation or a monthly membership – it all helps. KQED.org/donate is the place to go.\u003c/p>\n\u003cp>Our show is produced by Katrina Schwartz, Christopher Beale, Gabriela Glueck and me, Olivia Allen-Price.\u003c/p>\n\u003cp>Extra Support from Maha Sanad, Katie Sprenger, Jen Chien,Ethan Toven-Lindsey and everyone on team KQED.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by The Screen Actors Guild, American Federation of Television and Radio Artists. San Francisco Northern California Local.\u003c/p>\n\u003cp>I’m Olivia Allen-Price. See ya next week!\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Hidden under the eastern span of the Bay Bridge on Yerba Buena Island is a historic mansion with links to the San Francisco Bay Area’s military past.\r\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>If you’ve ever driven across the San Francisco-Oakland Bay Bridge, you’ve passed right over one of the Bay Area’s most historic houses — probably without realizing it. Take the Yerba Buena Island exit and after a few winding turns, you’ll come upon a surprisingly nice group of homes.\u003c/p>\n\u003cp>The houses in question are multi-storied, perched on a sloping green hillside. It’s a grand scene, a collection of white columns framing stately front porches, windows adorned with delicate lattice work, and sweeping views of the Bay. Although one house stands out from the rest: the Nimitz House.\u003c/p>\n\u003cp>More formally known as Quarters One, the Nimitz House is a relic of the island’s military past. Built in the early 1900s, the home was once the official residence for the top commanding officer on base. Compare old photos with the house today, and you’ll see how much has changed.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The most dramatic shift is the Bay Bridge itself — the rebuilt eastern span towers over the grand home, creating a cacophony of car noise. Years of disuse have also stripped the house of some of its original shine.\u003c/p>\n\u003cp>“It’s just such an anomaly there,” said Bay Curious listener Ben Kaiser. “It just does not belong… it [looks] like a toy house placed under a bridge. [It’s] truly visually confusing.”\u003c/p>\n\u003cfigure id=\"attachment_12060394\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12060394\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251016-NIMITZHOUSE-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Windows look out onto the Bay and the Bay Bridge at the Nimitz House on Yerba Buena Island in San Francisco on Oct. 16, 2025. Built around 1900 as part of the Naval Training Station, the home later served as the residence of Fleet Admiral Chester Nimitz during the final years of his life. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Kaiser wants to know nearly everything about the history of this house that led to its surreal placement. Who was Nimitz and why is this house named for him? How did it end up tucked beneath the bridge? And what plans are there for it in the future?\u003c/p>\n\u003ch2>Who is Nimitz?\u003c/h2>\n\u003cp>For retired Rear Admiral John Bitoff, a mention of Nimitz takes him straight back to his childhood. Growing up in Brooklyn during World War II, Bitoff was captivated by Fleet Admiral Chester W. Nimitz, whose leadership in the Pacific made him a household name.\u003c/p>\n\u003cp>“My father was a big newspaper junkie,” Bitoff remembered, “there were always these front page photographs of the war in the Pacific and the pictures of Admiral Nimitz and Admiral Spruance. And so I just ate that up.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Before World War II, Nimitz taught Naval Science at Berkeley and helped start the Naval Reserve Officer Training Corps (NROTC) program. He grew fond of the area and later returned to retire. When his health deteriorated, the Navy offered him a home in Quarters One.\u003c/p>\n\u003cp>“That’s how he became the occupant of that grand home and lived out his last days,” Bitoff said.\u003c/p>\n\u003cp>Years later, Bitoff would live there himself — as part of his own Naval career. “It seemed like it was deemed to happen,” Bitoff said, “that I would find myself living in those very Quarters.”\u003c/p>\n\u003cp>He was inspired to preserve the Admiral’s legacy. During his time there, Bitoff said he tracked down Nimitz’s old paperboy, hosted the Admiral’s daughter for dinner, and interviewed the last remaining firefighter on the island who remembered Nimitz. Bitoff and his wife, Maureen, even refurbished Nimitz’s desk.\u003c/p>\n\u003cp>“[We] put it back in the library, in the very same spot where Nimitz had it, where he could look out the window,” Bitoff said.\u003c/p>\n\u003cfigure id=\"attachment_12060954\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12060954\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251021-NIMITZHOUSE-10-BL_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Ret. Rear Admiral John Bitoff sits in the living room of his home in San Francisco on Oct. 21, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But the idyllic chapter was short-lived. In 1991, Bitoff retired and a few years later the base shut down entirely. It was swept up in a nationwide Base Realignment and Closure (BRAC) effort, meant to reign in military spending after the Cold War. \u003ca href=\"https://www.kqed.org/news/12022479/why-are-there-so-many-abandoned-military-bases-in-the-bay-area\">More than 30 major bases in California closed, including Treasure Island in 1997.\u003c/a>\u003c/p>\n\u003cp>It was the end of an era for the Nimitz House.\u003c/p>\n\u003ch2>The Nimitz House in Limbo\u003c/h2>\n\u003cp>“I knew that when the military closes down its bases, it’s not very good about maintaining historical edifices,” Bitoff said. “They basically don’t have the wherewithal to do it.”\u003c/p>\n\u003cp>He was worried about what would happen to the house he’d come to love. His wife, Maureen, worked to get the residence listed as a historic site, but the designation offered little practical protection. Most of the former base was turned over to the city of San Francisco, and the newly created Treasure Island Development Authority (TIDA) took over long-term oversight.\u003c/p>\n\u003cfigure id=\"attachment_12066230\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066230\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4.jpg\" alt=\"\" width=\"2500\" height=\"833\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-2000x666.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-160x53.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-1536x512.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-4-2048x682.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Quarters One, also known as the Nimitz House, stands in all its glory. Right: The interior of the Nimitz House on Yerba Buena Island in San Francisco on Oct. 16, 2025. Built around 1900 as part of the Naval Training Station, the home later served as the residence of Fleet Admiral Chester Nimitz during the final years of his life. \u003ccite>(Library of Congress, Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12066231\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12066231 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3.jpg\" alt=\"\" width=\"2500\" height=\"833\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-2000x666.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-160x53.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-1536x512.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/Side-by-side-Downpage-3-2048x682.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: The interior of the Nimitz House on Yerba Buena Island in San Francisco shows signs of decay on Oct. 16, 2025. Built around 1900 as part of the Naval Training Station, the home later served as the residence of Fleet Admiral Chester Nimitz during the final years of his life. Right: Ret. Rear Admiral John Bitoff holds a photo of the Nimitz House, where he lived with his wife from 1989 to 1992, at his home in San Francisco on Oct. 21, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cdiv class=\"mceTemp\">\u003c/div>\n\u003cp>Peter Summerville, a long-time TIDA employee, says the Nimitz House comes with a series of challenges that make reuse difficult. Its exposed location in the middle of the bay means it takes a beating from the weather, and its historic designation makes upgrades difficult. “[There are limits] in terms of how much you can adjust the building,” Summerville said.\u003c/p>\n\u003cp>Today, the city handles basic maintenance, but long-term plans for the house — and the entire district — are still being worked out. Summerville says possibilities include a series of restaurants, an artists colony or an educational space. \u003ca href=\"https://www.kqed.org/news/12023708/surprising-ways-former-bay-area-military-bases-are-transforming-and-why-it-takes-so-long\">Realizing those possibilities, however, could take a long time.\u003c/a>\u003c/p>\n\u003cp>“I mean, I share [Bitoff’s] chagrin that maybe something didn’t happen way back when the city first took over to kind of keep the ball rolling with those buildings,” Summerville said. “But again, it’s just sort of an example of the challenge of a public agency maintaining a building.”\u003c/p>\n\u003ch2>The Bridge Becomes a Backdrop\u003c/h2>\n\u003cp>One of the biggest obstacles to reusing the house for anything productive is the presence of the bridge. The 1989 Loma Prieta earthquake — \u003ca href=\"https://www.youtube.com/watch?v=4ERvsmnTb6w\">which caused a section of the old upper deck to collapse\u003c/a> — made rebuilding a must.\u003c/p>\n\u003cp>When planners debated where the new span should land on Yerba Buena Island, conflict quickly ensued. Nearly everyone had something at stake, including the Coast Guard, East Bay MUD, the Port of Oakland, the Navy and the City of San Francisco.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>With thousands of commuters still using the old bridge while the new one was being built, the question was: Should the new span connect to the island south of the old bridge or north of it?\u003c/p>\n\u003cp>“So, the city, and I believe particularly the mayor’s office at the time, put up a strenuous defense of the southern alignment,” Summerville said. This alignment would veer clear of the Nimitz House.\u003c/p>\n\u003cp>“The city saw this district as a great opportunity for reuse of these historic properties and to sort of bring them back to their original shine,” he said. A handful of state lawmakers and the Navy agreed.\u003c/p>\n\u003cp>Despite those objections, the more northern alignment won out. Competing interests from other agencies plus Caltrans’ own arguments over earthquake safety sealed the deal. The new span now towers over the Nimitz House, adding a constant buzz of traffic to an otherwise tranquil setting.\u003c/p>\n\u003cp>“It destroyed much of the ambience, and certainly destroyed the gardens and the buildings surrounding it,” Bitoff said.\u003c/p>\n\u003cp>Bitoff sees the Nimitz House story as a lesson in forgotten history. The Bay Area was once a major military hub, but as time passed, that connection faded. “I don’t think it was done intentionally, I just think it was just what happens when people forget,” Bitoff said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003cb>Olivia Allen-Price:\u003c/b>\u003cspan style=\"font-weight: 400\"> Hello, hello! I’m Olivia Allen-Price, back in the Bay Curious host’s seat after a 6 month maternity leave. For those who know me – pfew! I have missed this job, and you. And if you’ve started listening while I was gone – welcome! I’m so glad you’re here. Listen at the end for more update on me, but for now on the with show…\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Something that I learned recently is every time you cross the Bay Bridge, you’re passing over one of the Bay Area’s most historic houses. We’re talking so close… that if you got out of your car on the bridge – \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">not recommended\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> – you could toss a rock and hit the home’s roof, a few hundred feet below. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser: \u003c/b>\u003cspan style=\"font-weight: 400\">Even today, the mansion is stunning, even in its slow demise.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Ben Kaiser, this week’s question asker. The house he’s talking about is an odd sight to say the least: a once glorious mansion, tucked right beneath the Bay bridge’s eastern span.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">There are a handful of grand old white houses grouped together in a little neighborhood of sorts. They’re multi-story with white columns framing stately front porches…. windows adorned with delicate lattice work. And the location could be primo… perched on the sloping green hillside of Yerba Buena island….looking out at the East Bay hills.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s an impressive scene… although there’s one house that stands out from the rest.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser:\u003c/b>\u003cspan style=\"font-weight: 400\"> It was called Nimitz house. It was called quarters one. It was, it was built in 1900 and played a certain role, I guess, in the naval efforts of World War Two.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">While none of these homes are small, this ‘Quarters One’ is notably more imposing than the rest. It’s a stately mansion – complete with multiple bedrooms and baths – and it’s a vestige from the Island’s military past. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">These days though, the house tells a different story — one of peeling plaster, water damage, disrepair.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And since 2013, there’s been a new visual addition to the background: the rebuilt eastern span of the Bay Bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s this contrast in old with the house, and new with the bridge, and big with the house, but massive with the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a contrast indicative of an fascinating/captivating/intriguing history, one that Ben wants to know nearly everything about.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Ben Kaiser:\u003c/b>\u003cspan style=\"font-weight: 400\"> I want to know its role in the Navy before it was renamed Nimitz house. I want to know about life after Nimitz passed away. But more than anything, I want to know what the future of it is.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price: \u003c/b>\u003cspan style=\"font-weight: 400\">This week on Bay Curious we’re stepping inside the Nimitz house. (Yes, the same Nimitz with a freeway named after him.)\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">We’ll learn more about the house’s namesake and meet a retired Navy officer who used to live there. Then we’ll turn to the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sponsor Break\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price:\u003c/b>\u003cspan style=\"font-weight: 400\"> For much of the 20th century, Yerba Buena Island was part of the Navy’s West Coast operations. Quarters one – later known as the Nimitz house – was the official residence for the top/commanding officer on base.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Over the years, many Naval officers have called the house home. To start our story, Bay Curious reporter Gabriela Glueck met up with one of them – someone who can’t quite let go of the history.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck:\u003c/b>\u003cspan style=\"font-weight: 400\"> Chances are, someone else lived in your house before you did.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you look closely, maybe you can see traces of them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">When it comes to the Nimitz house, RADM John Bitoff has spent a lot of time thinking about the man who came before him: Fleet Admiral Chester W. Nimitz.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I would find myself\u003c/span> \u003cspan style=\"font-weight: 400\">sitting there and thinking I wonder what happened here.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Nimitz was a legendary WWII Naval Commander and John’s childhood hero.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Archival war tape:\u003c/b>\u003cspan style=\"font-weight: 400\"> The Nimitz story is not simply an account of an outstanding Naval officer who rose to a position of greatness and honour. It is also the chronicle of our modern Navy, its coming of age and its greatest triumphs in the epic struggle of the Pacific during World War II.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">As a kid growing up in Brooklyn at the onset of the War, John watched this ‘epic struggle’ play out in real time. When the Japanese attacked Pearl harbor, drawing the United States into war, John saw the uptick of ships going in and out of the Brooklyn Navy Yard.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Archival war tape:\u003c/b>\u003cspan style=\"font-weight: 400\"> The flames had hardly died before Chester Nimitz was called from a desk in Washington to take command of the Pacific Fleet. It was a dark time and a formidable task. It would take a man of vast experience and vigour to get victory out of wreckage and chaos. It would take a Nimitz.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">With the United States officially at war, many Americans turned their focus to Europe. But John was preoccupied with the Pacific front and the Naval commander at its center.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> Well, my father was a big newspaper junkie and so there were always these front page photographs of the war in the Pacific and the pictures of Admiral Nimitz and Admiral Spruance. I just ate that up. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s hard to say how exactly we settle on a childhood hero — a mix of context, timing, and awe. But for John it was Nimitz.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In 1945, Japan’s formal surrender was signed in Tokyo Bay, the end of World War II.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By then Nimitz was a Fleet Admiral, holding the Navy’s highest rank. After the war, he became Chief of Naval operations.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Then, in 1947, he retired.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> And so when he retired, they decided to buy a house in Berkeley.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Nimitz had taught Naval Sciences there, before the war, and he’d also helped start the school’s ROTC unit. He wanted to spend his golden years there.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But when it comes to five star admirals, as John puts it, you never really retire from the Navy. So when Nimitz’s health started to deteriorate in his late 70s, the Navy stepped in.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> So we can provide you with a staff, a driver and a house staff, but you must live in public quarters. We cannot do that in a private home. They said, “You can have any set of quarters the Navy has.’ And Nimitz said, “Well, How about quarters one on Yerba Buena? And so they moved him over there. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Yerba Buena Island had been an important part of the Navy’s West Coast operations since the early 1900s. And during WWII, it fell under the jurisdiction of the Treasure Island Naval Station, serving as headquarters for the 12th Naval District. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Quarters one – where Nimitz was headed – was a fitting home for a legendary admiral.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s how he became the occupant of that grand home and lived out his last days.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">When Nimitz passed away in 1966 — four days before his 81st birthday — he was laid to rest at the Golden Gate National Cemetery. If you’d looked to the sky at the end of that service, you’d have seen a 70 plane flyover and heard the military bugle song of Taps floating through the crisp winter air\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of Taps playing\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s no surprise then, that the home he died in took on his name.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Ok, fast forward about 20 years. It’s 1989 now. Many a naval officer have come and gone from the Nimitz house and a new Rear Admiral is about to move in.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">His name? John Bitoff. No longer a boy from Brooklyn but a Navy man in his own right, at the end of a long career.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">As part of his final duty station, *John was assigned to the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> And so I was absolutely astonished. It seemed like it was deemed to be. That I would find myself living in those very in those very quarters.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">For John, it was a marvelous place to live.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> It had a grand porch leading up to the quarters, and it looked out onto a garden, a rose garden in the back that a double door let out, and steps led out to where they held receptions, there was a goldfish pond there. It was just absolutely gorgeous.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">With Nimitz history surrounding him, John thought he’d take the opportunity to learn more about the Fleet Admiral. To kick off a sort of oral history project.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I had heard that he used to go down to the firehouse on Yerba Buena Island and have a cup of coffee with the firemen, firefighters and and then at Christmas time, he was known to bring down chocolate chip cookies they cooked and he would share with the firefighters. And so I found out that the last remaining firefighter was retiring in a very short period of time. So I met with him.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">And John and his wife also made efforts to restore the home to the way it was in the Nimitz days to honor the Fleet Admiral’s legacy. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">They refurbished Nimitz’s desk and — using a photograph as reference — put it back in the library. \u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> In the very same spot where Nimitz had it, where he could look out the window\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">When John retired in 1991, he moved out of the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I was replaced by two other admirals. And then the whole Navy establishment was was part of the Base Realignment, and it was closed. All Navy activities were closed.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">With the Cold War winding down, the US was looking to tighten its defense budget. And the base closure process — which ramped up in the 90s — was a big part of that effort.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">These series of cuts hit California hard. More than 30 major bases shut down.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For John, the Treasure Island closure in 1997 was particularly worrisome.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I knew that when the military closes down its bases, it’s not very good about maintaining historical edifices, and they basically don’t, don’t, they don’t have the wherewithal to do it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">While John’s wife managed to get the residence listed as a *historic site… most of the former base was ultimately turned over to the city of San Francisco. \u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I was very concerned, because I love that House, and it is such a historic residence. If the walls could speak, they’d be a history lesson.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">And soon enough, a new agency was created to oversee the base’s reuse and development. It’s called the Treasure Island Development Authority or TIDA.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Peter Summerville has worked at TIDA for over 20 years and says if he’s got the time, he’ll sometimes take his lunch break on the front porch of the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Although – he admits – these days with the bridge there, it’s kind of loud.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of loud traffic\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">I met up with him at the house to take a tour.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Standing on the front porch, the first thing you notice about the place – after the bridge noise – is the many signs of weathering on the old home.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> I think it’s a very challenging site. Exposure wise, definitely, we see that a lot, which is all our public infrastructure, that out here, we’re right in the middle of the bay, and it takes a beating.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">The old porch ceiling fan is warped, the wooden blades drooping now.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck (in scene): \u003c/b>\u003cspan style=\"font-weight: 400\">Should we go inside? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> Go inside? And I’m proud of myself. They actually brought the keys. One of my tricks I’m good at is getting places and forgetting my keys.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">The slamming sounds you’re hearing now are from the door. After years of little use it’s jammed and Peter has to use all his body weight to open it.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of kicking at a door\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s coming. It’s coming. I just don’t have anything to kick them. Oh, my goodness.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Traffic sounds fade away\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">When you get inside, the air feels… still… save for a few floating spider webs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Kiah: \u003c/b>We have beautiful hardwood floors, and then big, kind of big open spaces, big doorways, tall ceilings that really you can hear the echo of it.\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Kiah McCarley, \u003c/span>\u003cspan style=\"font-weight: 400\">she works with Peter. \u003c/span>\u003cspan style=\"font-weight: 400\">Compared to him, she’s new to the agency and it’s her first time in the house too.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And it’s a sight to behold.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: What has happened on the ceiling?\u003c/b>\u003c/p>\n\u003cp>\u003cb>Kiah McCarley: Yeah, it looks like we’re having some the paint or plaster come off the ceiling. A little bit of time damage, maybe a little bit of water damage.\u003c/b>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">There are speckles of black mold creeping up some of the walls, but other rooms look to be in pretty good shape. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">After everything John’s told me about the house, I have to admit it’s a little bit shocking to see. And when I ask Peter about the city of San Francisco’s plans for the space, he gives me a kind of open-ended answer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> The long term plans for the house and for its kind of overall district are still being developed. They’ll ultimately be some sort of that kind of public use, either a collective reuse of the whole district, as, you know, a series of restaurants and bed and breakfasts, or an artists colony, or, you know, a variety of different things, or maybe their individual uses in each of the buildings. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Or maybe, he says, they’ll let an educational institution come in and use some leftover military houses for studios or classrooms.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But right now, they’re focused on basic repairs. Although Peter says the home’s historic designation complicates things. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> All the improvements that you have to make in their systems, architecturally, all of that has to be done very sensitively, and is limited in terms of how much you can adjust the building as well. So even bringing the buildings up to kind of modern standards for practical reuse going forward is a challenge. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Heading into the main room, I notice pieces of broken glass all over the floor. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Turn the corner, and a beautiful, airy, sun room.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Head across the hallway and you’ll see an antique looking elevator next to the staircase.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> Yeah, this is definitely some can do. Can do Navy engineering.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a house full of contrast. Outside, the same is true.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck (in scene):\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s kind of funny right now, out the window, you can see, what would you call that? Like, the legs of the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> This window is really just like a portrait of the bridge.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Back when John lived here, the window was mostly a portrait of the Bay. The Bay Bridge existed, true, but it used to touch down on another point of the island.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So, what happened?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Archival tape:\u003c/b>\u003cspan style=\"font-weight: 400\"> On Tuesday, October 17 1989 at 17:04 Pacific Daylight Time, a strong motion earthquake emanated from a location south southeast of San Francisco, near Loma Prieta in the Santa Cruz mountain range.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck:\u003c/b>\u003cspan style=\"font-weight: 400\">The 6.9 magnitude quake was the strongest shock to hit the area since the 1906 earthquake\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">63 people were killed, and thousands more injured.\u003c/span>\u003cb> \u003c/b>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of emergency response radio and crackling\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Drivers on the Bay Bridge watched as a section of the upper deck collapsed, falling onto the lower deck, trapping many and ultimately killing one motorist.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> After that, as the years went on Caltrans, which owns the bridge. Caltrans and the state toll bridge authority determined that the Eastern span of the Bay Bridge needed to be replaced.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">There were plenty of opinions about what the new span should look like. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The Oakland Tribune commented:\u003c/span>\u003c/p>\n\u003cp>\u003cb>Voice Over reading newspaper clipping: \u003c/b>\u003cspan style=\"font-weight: 400\">Let’s make this a splendid front door to the East Bay….the bridges spanning San Francisco Bay are a world-class attraction that have made our Bay Area a living postcard. Let’s keep them picture perfect.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">But one of the fiercest debates wasn’t about design at all. It was about location. Thousands of commuters were still using the old bridge, while the new one was being built. So the question was, where should the new bridge connect to Yerba Buena Island? Should it land south of the old bridge, or north of it?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The question became known as the alignment debate.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Nearly everyone felt they had something at stake. The Coast Guard, the East Bay MUD, the Port of Oakland, the Navy, the City of San Francisco, just to name a few.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville: \u003c/b>\u003cspan style=\"font-weight: 400\">So the city, and I believe, particularly the mayor’s office at the time, put up a strenuous defense of, you know, the southern alignment. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s the one that would have steered clear of the Nimitz house.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> The city saw this district as sort of a great opportunity for reuse of these historic properties and to sort of bring them back to their, you know, original shine.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">A handful of state lawmakers and the Navy agreed\u003c/span>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003cspan style=\"font-weight: 400\">But despite those objections the northern alignment won out. Competing interests from other agencies plus Caltrans own arguments over earthquake safety sealed the deal. Even the grand promise of the Nimitz house couldn’t tip the scales.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Peter Summerville:\u003c/b>\u003cspan style=\"font-weight: 400\"> And that’s sort of the alignment that we have today. The new bridge is up. You know, it just sort of is what it is in our world.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">The bridge construction project dragged on for decades. And by the time the new eastern span opened in 2013, it cost billions more than the original estimate.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For the Nimitz house, the Bridge’s impact was just as dramatic.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> Much of the ambience, and certainly destroyed the gardens and the buildings surrounding it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">What was once a stately home with sweeping views now sits in the shadow of concrete columns surrounded by the constant drone of traffic.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> I really don’t like going over there because the area is so changed. I was very saddened by it, and I didn’t want to go back again. The last time I went down to the quarters\u003c/span> \u003cspan style=\"font-weight: 400\">the house was in a terrible state of disrepair, and I made up my mind I didn’t want to go back there again, because it was ruining my memory.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">For John, visiting the house now stirs up this very particular kind of feeling. It’s like driving by your childhood home — a place that’s meant so much to you — except it’s not yours anymore. The porch is different, the tree out front is gone, the lawn is overgrown. It’s your old house but not really.\u003c/span>\u003c/p>\n\u003cp>\u003cb>John Bitoff:\u003c/b>\u003cspan style=\"font-weight: 400\"> That’s precisely how I felt. You know, they say you can never go home, that’s the old saying, you can never go home. Well, that’s true in this case.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">One thing is for sure, if the once grand Nimitz house is ever going to have a new future as an artist colony, a history museum, or anything else.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Sounds of traffic on the bridge\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Gabriela Glueck: \u003c/b>\u003cspan style=\"font-weight: 400\">Soundproofing is going to be a must.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Car horn squeals\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Olivia Allen-Price:\u003c/b> That was reporter and producer Gabriela Glueck. Who, I want to give a special shout out to. Gabi filled in as producer on Bay Curious for the six months while I was out and did an incredible job. The team will miss her creativity, impeccable taste in music and infectious passion about whatever story she was working on. Luckily, she’ll continue to report for Bay Curious, so stay tuned for more from Gabi.\u003c/p>\n\u003cp>I also gotta give some flowers to Katrina Schwartz, who has been editing and hosting these past six months. It is truly a gift to be able to walk away from something you love as much as I love this show and know that it’s in the very best hands. Thank you Katrina – and I’m so happy to be working alongside you – and audio engineer extraordinaire, Christopher Beale – every day again.\u003c/p>\n\u003cp>Baby sounds…\u003c/p>\n\u003cp>Let me introduce you all to Clark, who was born in May. We call him our smiley guy because he cannot help but smile at you whenever you make eye contact. It was so special to get to spend these early months of his life with him, day in and day out. It’s a time of my life I know I’ll remember forever.\u003c/p>\n\u003cp>Bay Curious is made in San Francisco at member-supported KQED. If you’re not a member, join us! Whether with a one-time donation or a monthly membership – it all helps. KQED.org/donate is the place to go.\u003c/p>\n\u003cp>Our show is produced by Katrina Schwartz, Christopher Beale, Gabriela Glueck and me, Olivia Allen-Price.\u003c/p>\n\u003cp>Extra Support from Maha Sanad, Katie Sprenger, Jen Chien,Ethan Toven-Lindsey and everyone on team KQED.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by The Screen Actors Guild, American Federation of Television and Radio Artists. San Francisco Northern California Local.\u003c/p>\n\u003cp>I’m Olivia Allen-Price. See ya next week!\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "san-franciscos-love-hate-relationship-with-big-box-stores",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>When I arrived in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> in 1981, I rented a room for $400 in a Victorian condo on Masonic Avenue near Waller Street —the heart of the world-famous Haight-Ashbury. Whenever I walked down Haight Street, I was struck by how many stores seemed to be remnants of the hippie era and the 1967 Summer of Love.\u003c/p>\n\u003cp>There were stores selling tie-dye clothes, incense, smoke shops, art supplies, a bowling alley, bars and coffee houses where people lingered talking or writing in their journals. One thing that did not exist: chain stores.\u003c/p>\n\u003cp>That was probably the result of the neighborhood’s “alternative” vibe, which included resistance to corporatizing the commercial district of an iconic neighborhood famous for being the center of the hippie movement and culture.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>I vividly remember one day in 1988, when a construction site for a new Thrifty Drug Store at Haight and Cole Street exploded in flames in the middle of the night — a fire determined to have been caused by arson. The drug store had been vehemently opposed by some in the neighborhood. The fire destroyed it — and Thrifty never returned.\u003c/p>\n\u003cp>Back then, there was no real way for residents to stop the arrival of a chain store. And look around today, there are plenty of chain stores — Starbucks, Safeway and Walgreens, to name a few. But there have also been big fights against chain stores moving into the city.\u003c/p>\n\u003cfigure id=\"attachment_12064707\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064707\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People walk past the Target store on 4th and Mission Streets in San Francisco on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bay Curious listener, Sarah Soule, remembers some of the controversy over stores like Costco opening. And she wants to gut check something she heard as a kid growing up here: “Did San Francisco really use to prevent big box stores from opening in the city? And when did that change and what effects has that change had on the city?”\u003cstrong>\u003cem> \u003c/em>\u003c/strong>\u003c/p>\n\u003cp>Like most big controversies in San Francisco, this one revolved around land use and zoning — what you can build where.\u003c/p>\n\u003cp>So, I turned to someone who knows the city’s planning codes and zoning restraints better than anyone — former Supervisor Aaron Peskin, who was a county supervisor for more than 20 years. His district included North Beach, which is notoriously hostile to chain stores.\u003c/p>\n\u003cp>As we walked up Columbus Avenue, Peskin described the neighborhood’s retail environment. “The neighborhood is thriving; it actually led the way in post-pandemic recovery,” he explained. “It has an extremely low vacancy rate.”\u003c/p>\n\u003cp>North Beach is perhaps best known for its coffeehouse culture. Over the decades, it’s attracted members of \u003ca href=\"https://www.kqed.org/forum/201205071000/one-and-only-the-untold-story-of-on-the-road\">the Beat Generation\u003c/a> — writers like Allen Ginsberg and Lawrence Ferlinghetti — and others looking for that smell of fresh ground espresso in an atmospheric setting. Long-time establishments like \u003ca href=\"https://caffetrieste.com/\">Caffe Trieste\u003c/a> and the Savoy Tivoli are part of what makes North Beach, North Beach.[aside postID=news_12063643 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-01-BL.jpg']Inside Caffe Trieste, the walls are full of black and white photos of the many famous people who’ve stopped by, many of them Italian.\u003c/p>\n\u003cp>“There’s Francis Ford Coppola sitting at the back table writing the screenplay for \u003cem>The Godfather\u003c/em> right there. There’s Luciano Pavarotti singing in here,” Peskin said. This cafe serves as a kind of satellite office for him.\u003c/p>\n\u003cp>Peskin — who termed out of the Board of Supervisors last year and has a long history as a local preservationist — remembers a day decades ago that made him sit up and pay attention.\u003c/p>\n\u003cp>“There was a petition on the counter. This is in maybe the early 1990s, asking people to sign to object to a Starbucks on the corner of Columbus and Broadway. I remember it vividly,” Peskin recalled.\u003c/p>\n\u003cp>That petition, all those years ago, was an early example of San Franciscans \u003ca href=\"https://www.latimes.com/archives/la-xpm-2003-aug-06-me-starbucks6-story.html\">pushing \u003c/a>back against a chain moving in. And they succeeded in keeping Starbucks out.\u003c/p>\n\u003cp>Meanwhile, other neighborhoods were waging similar battles.\u003c/p>\n\u003cp>“There was outcry from various parts of the city,” Peskin said. The problem for regulating chain stores was that there was no official definition of them.\u003c/p>\n\u003ch2>What makes something a chain store?\u003c/h2>\n\u003cp>So, in 2004, San Francisco defined what a chain store — more formally known as “formula retail” — was exactly: A business having 11 or more stores nationwide.\u003c/p>\n\u003cp>“That definition never existed in the San Francisco Planning Code, [and] it did not prohibit anything at all,” Peskin noted. “It defined what a chain store was and then left it to the future to determine where they were green light, where they were red light, and where they were yellow light, needing a conditional use.”\u003c/p>\n\u003cfigure id=\"attachment_12064706\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064706\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Former San Francisco Board of Supervisors President Aaron Peskin leaves Caffe Trieste in the city’s North Beach neighborhood on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With that 2004 definition in place, neighborhoods began adopting different levels of control.\u003c/p>\n\u003cp>A “red light” meant a total ban on chains — that’s what Hayes Valley did.\u003c/p>\n\u003cp>Now, some of you might say, “Hey, wait a minute. There \u003cem>are\u003c/em> chain stores in Hayes Valley — like All Birds shoes and Warby Parker eyeglasses.” Yep, that’s true. But when they opened, they were relatively small companies and had fewer than the 11 locations nationwide that triggered those limitations.\u003c/p>\n\u003cp>A “yellow light” applied to neighborhoods — like Cole Valley and parts of the Haight Ashbury — where chains were allowed, but only after neighbors could weigh in. It required what’s called “a conditional use permit.”\u003c/p>\n\u003cp>And finally, “green light” areas — South of Market, Union Square and the rest of downtown — where chain stores like Macy’s, Nordstrom and Old Navy are allowed without any additional permits.\u003c/p>\n\u003cp>The regulations grew piecemeal, neighborhood by neighborhood, without any citywide coordination. So, in 2006, voters approved Proposition G, dubbed the “Small Business Protection Act,” mandating conditional use permits for new chain stores in \u003cem>all\u003c/em> neighborhood commercial districts where small businesses dominate.\u003c/p>\n\u003ch2>San Franciscans continue to fight chain stores\u003c/h2>\n\u003cp>But having clearer regulations didn’t end the fights over big box stores. That became clear in a battle over whether to allow Lowe’s, a major hardware chain, to open on Bayshore Boulevard.[aside postID=news_12062909 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Ocean-Spray_3.jpg']The site where Lowe’s wanted to open — Bayshore Avenue near Cortland — bordered on two very different supervisorial districts — the thriving Bernal Heights and the economically depressed Bayview.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>It was a huge fight,” Peskin recalled. Lowe’s sweetened the pot by promising to hire hundreds of local workers.\u003c/p>\n\u003cp>“Ultimately, the Board of Supervisors on a 6-to-5 vote voted to approve Lowe’s. I was the swing vote,” Peskin said.\u003c/p>\n\u003cp>The store opened in 2010 — and remains there today.\u003c/p>\n\u003ch2>What the research says about chain store impacts\u003c/h2>\n\u003cp>This seems like a good time to lay out some of the research on chains and how they affect local communities.\u003c/p>\n\u003cp>“There was \u003ca href=\"https://sfplanning.org/project/policy-basis-formula-retail-chain-stores#economic-analysis\">a lot of analysis\u003c/a> about how local businesses kept money in the local economy and the multiplier effect of keeping money in the local economy rather than it being sucked out to a corporate headquarters in Atlanta or New York City,” Peskin said. “There was also the fact that local businesses hired people at better living wages. So there’s a lot of data that supported the legislation beyond just the fact that people wanted to maintain the unique character of their neighborhoods.”\u003c/p>\n\u003cp>Another argument against chains — they \u003ca href=\"https://ilsr.org/article/independent-business/affordable-space/#:~:text=As%20the%20cost%20of%20space,locally%20owned%20businesses%20can%20thrive.\">put upward pressure on rents\u003c/a>. Because they have more access to revenue than a small retail operation, chains can sign longer leases and pay higher rents if they really want the location. It can leave small businesses priced out.\u003c/p>\n\u003cp>On the upside, counties get a lot of sales tax revenue from chains, customers like them, and they do provide some jobs. For example, Costco on 11th Street is always packed with customers. And the sales tax from that business stays in San Francisco, as opposed to, say, Home Depot, which only has Bay Area locations outside the city.\u003c/p>\n\u003ch2>A post-COVID shift towards more chain stores\u003c/h2>\n\u003cp>Earlier this year, Supervisor Danny Sauter, whose district includes North Beach, co-sponsored legislation making it \u003ca href=\"https://www.sfchronicle.com/sf/article/s-f-to-make-easier-to-open-chain-stores-van-ness-20288462.php\">easier \u003c/a>for chain stores to open on a relatively desolate stretch of Van Ness Avenue.\u003c/p>\n\u003cp>“It’s a reflection of the current state of things, where it’s rows and rows of empty storefronts — we have to try something,” Sauter said.\u003c/p>\n\u003cfigure id=\"attachment_12064711\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064711\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Lowe’s home improvement store on Bayshore Boulevard in San Francisco on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He said there are already a few sprouts of interest, and even glimmers of success, including a new Apple Cinemas movie theatre to \u003ca href=\"https://www.sfchronicle.com/entertainment/article/apple-cinemas-san-francisco-opening-20762805.php\">replace \u003c/a>one that closed years ago. That opened pretty quickly at 1000 Van Ness Ave.\u003c/p>\n\u003cp>Now Sauter is going even further. He authored an ordinance titled “\u003ca href=\"https://www.sfchronicle.com/sf/article/zoning-north-beach-21122722.php\">District 3 Thrives\u003c/a>,” which weakens long-time restrictions on what businesses can do in parts of the district, including North Beach.\u003c/p>\n\u003cp>It will expand the kinds of commercial enterprises allowed to operate, and allow adjacent storefronts to merge to make a larger space so existing businesses can expand, or new ones can move into it, assuming they get a permit.\u003c/p>\n\u003cfigure id=\"attachment_12064713\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064713\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The now closed Silver Crest donut shop on Bayshore Boulevard in San Francisco on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sauter’s ordinance passed 8–2 last month and has prompted a spirited neighborhood debate.\u003c/p>\n\u003cp>All this shows that the city —for all its crazy building codes, permitting and chain store regulations — has a fair amount of flexibility.\u003c/p>\n\u003cp>“San Francisco’s land use laws were built on the notion that different neighborhoods had different destinies and were trying to do different things to be economically successful,” Peskin said. “The whole notion was that it wasn’t a one-size-fits-all solution.”\u003c/p>\n\u003cp>Will other neighborhoods also loosen restrictions on chain stores? Stay tuned.\u003c/p>\n\u003cp>[baycuriousquestion]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> Growing up in San Francisco, I’ve always loved how each neighborhood is distinct…like little villages. Each with their own shopping streets\u003c/p>\n\u003cp>\u003cem>Sounds of cars passing and people walking by\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>My family lived in the Richmond District, so we did our shopping on Clement. On it, you can find everything from fresh-caught fish.\u003c/p>\n\u003cp>\u003cem>Fishmonger: So right now we have rock cod and we have calamari… \u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> To produce, hair salons, pastry shops…\u003c/p>\n\u003cp>\u003cem>Bakery worker: You pay with cash or card?\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> Ice cream, restaurants, a bookstore — you name it. By and large, local businesses, one of a kind in the neighborhood.\u003c/p>\n\u003cp>\u003cem>Bookstore worker: Welcome to Green Apple\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>And most neighborhoods in San Francisco have a street like this…it’s part of what makes San Francisco feel unique.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>My name is Sarah Soule. I live in San Francisco. And I’ve grown up here my whole life.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>Sarah remembers shopping mostly at local businesses growing up. She even remembers hearing that San Francisco didn’t allow big box stores, like Walmart or Home Depot, at all.\u003c/p>\n\u003cp>\u003cstrong>Sarah: \u003c/strong>In order to protect local businesses.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>But recently, she’s noticed more chain stores in the city.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>We didn’t use to have Costco. Um, and I kind of remember Costco opening here for the first time.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>That was in the early 90s. Sarah remembers the fight around it.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>Like, it was controversial. Some people were upset about it, and I was wondering, you know, why that happened? Why did it get to open here?\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>She’s trying to understand what’s changed in the city since she was a kid.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>And my question is: Did San Francisco really used to prevent big box stores from opening in the city? And when did that change, and what effects have that change had on the city?\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>Today on Bay Curious, we’re going shopping for some answers to Sarah’s question and learning a little retail history, San Francisco style. I’m Katrina Schwartz. Stay with us.\u003c/p>\n\u003cp>\u003cem>Sponsor message\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> San Francisco today definitely has chain stores. Think Safeway, Starbucks and Target, to name just a few. But there are hundreds of pages of planning codes and regulations for them. And that means politics. So we asked Scott Shafer, KQED’s senior politics correspondent and co-host of the Political Breakdown podcast, to walk us through how those regulations have changed over the last several decades.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer:\u003c/strong> Land use in San Francisco is guided by the city’s Byzantine Planning Code, which is kind of like the twisty, curvy part of Lombard Street. And few understand it better than this guy.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>My name is Aaron Peskin. I live and work in North Beach, and we are in the heart of North Beach on the 400 block of Columbus Avenue.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Aaron Peskin served on the San Francisco Board of Supervisors for more than 20 years, and his district included this neighborhood, which has been famously anti-chain store for a long time..\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> North Beach has always been a dining and entertainment destination zone, but it’s also a place where people live and shop and maintaining the balance of neighborhood-serving businesses is also important and also adds to making it a real neighborhood.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer in scene:\u003c/strong> So this neighborhood, obviously, as you said, it’s a historic neighborhood. How are the businesses doing here, and how the cafe scene doing?\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> So the neighborhood is thriving; it actually led the way in post-pandemic recovery. It has an extremely low vacancy rate. The cafes, as we can see, here is Stella Pastry and Cafe is booming with a bunch of the old Italians who are hanging out. What’s going on, Frankie How are you gentlemen?\u003c/p>\n\u003cp>\u003cstrong>Frankie: \u003c/strong>Buon giorno!\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> KQED wants to know if you guys are alive and well.\u003c/p>\n\u003cp>\u003cstrong>Frankie:\u003c/strong> We’re okay. It’s a little bit hot. Yeah, but yeah. When we check his blood pressure, he’s all right. Yeah.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Among the things North Beach is most famous for are its small, independent coffee houses…like Cafe Trieste.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>Cafe Trieste is 70 years old. It was the first place on the western seaboard of the United States that started to serve espresso. It is still in the same family.\u003c/p>\n\u003cp>\u003cem>Sounds of espresso maker. Barista says: This is a coffee latte. The next one is a cappuccino. \u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>It’s kind of North Beach’s living room.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>The walls are covered in old photos showing the many famous people who’ve been through.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>Here’s Francis Ford Coppola sitting at the back table writing the screenplay for The Godfather right there. There’s Luciano Pavarotti singing in here.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>People come to North Beach for businesses like this. That’s why Peskin remembers one day at Cafe Trieste so clearly.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>And there was a petition on the counter. This is in maybe the early 1990s; this was a long time ago, asking people to sign to object to a Starbucks on the corner of Columbus and Broadway. I remember it vividly.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>This petition, all those years ago, was one of the first instances of a neighborhood pushing back against a chain moving in. They succeeded in keeping the Starbucks out, by the way.\u003c/p>\n\u003cp>Back at his office, Peskin tells me that fight against Starbucks was just the beginning. Other neighborhoods were waging similar battles.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There was outcry from various parts of the city.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>In 2004, San Francisco defined what a chain store, more formally known as “formula retail”, was exactly — having 11 or more stores nationwide.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>That definition never existed in the San Francisco Planning Code; it did not prohibit anything at all. It defined what a chain store was and then left it to the future to determine where they were green light, where they where red light, and where they are yellow light needing a conditional use.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer:\u003c/strong> With that 2004 definition in place, neighborhoods began adopting different levels of control.\u003c/p>\n\u003cp>A red light meant a total ban on chains — that’s what Hayes Valley did.\u003c/p>\n\u003cp>Now, some of you might say, “Hey, wait a minute. There \u003cem>are\u003c/em> chain stores in Hayes Valley — like \u003cem>All Birds\u003c/em> shoes and \u003cem>Warby Parker \u003c/em>eyeglasses. Yep, that’s true. \u003cu>But\u003c/u> when they opened, they were relatively small companies … and had fewer than the 11 locations nationwide that triggered those limitations.\u003c/p>\n\u003cp>A yellow light applied to neighborhoods — like Cole Valley and parts of the Haight Ashbury — where chains were allowed, but only after neighbors could weigh in before any final decisions.\u003c/p>\n\u003cp>And finally green light areas — South of Market, Union Square and the rest of downtown — where chain stores like Macy’s, Nordstrom and Old Navy are allowed without any additional permits.\u003c/p>\n\u003cp>Gradually, more neighborhoods adopted limitations.\u003c/p>\n\u003cp>As the regulations grew piecemeal, in 2006, voters approved Proposition G, dubbed the “Small Business Protection Act,” mandating those conditional use permits for new chain stores in all neighborhood commercial districts where small businesses dominate.\u003c/p>\n\u003cp>But having clearer regulations didn’t end the fights over big box stores. That became clear in a battle over whether to allow a major hardware chain to open on Bayshore Boulevard.\u003c/p>\n\u003cp>\u003cstrong>Lowe’s commercial:\u003c/strong> Go to Lowe’s home improvement warehouse because Lowe’s knows (fades out)\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>The site where Lowe’s wanted to open bordered on two very different supervisorial districts — the thriving Bernal Heights and the economically depressed Bayview.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>It was a huge fight.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Lowe’s sweetened the pot by promising to hire hundreds of local workers..\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> Ultimately, the Board of Supervisors, on a 6 to 5 vote, voted to approve Lowe’s. I was the swing vote.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>The store opened — and remains there today.\u003c/p>\n\u003cp>This seems like a good time to lay out some of the research on chains and how they affect local communities.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There was a lot of analysis about how local businesses kept money in the local economy and the multiplier effect of keeping money in the local economy rather than it being sucked out to a corporate headquarters in Atlanta or New York City. The fact that local businesses hired people at better living wages. So there’s a lot of data that supported the legislation beyond just the fact that people wanted to maintain the unique character of their neighborhoods.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Another argument against chains — they put upward pressure on rents.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There is no question that multinational chain stores can command higher rents, and the impact of that has been to raise commercial rents for small businesses and neighborhood commercial districts, which has been very deleterious to the health of small businesses.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>On the pro side, counties get a lot of tax revenue from chains, customers like them, and they do provide some jobs.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There are plenty of places in San Francisco where they are allowed as of right or where they’re allowed conditionally.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer:\u003c/strong> In fact, despite the hurdles, the regulations and the NIMBY politics, San Francisco still has plenty of chain stores.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> So this whole notion that San Francisco isn’t allowing businesses to grow is kind of nonsense.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>And when chains close, people complain. That happened along Van Ness Avenue as KGO reported earlier this year.\u003c/p>\n\u003cp>\u003cstrong>KGO clip: \u003c/strong>Van Ness Avenue was once San Francisco’s auto row. Rambler, Dodge, Cadillac, Buick all had a stake in the city. The majority are gone, leaving behind large, empty commercial spaces.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Supervisor Danny Sauter … co-sponsored legislation making it easier for chain stores to open on Van Ness.\u003c/p>\n\u003cp>\u003cstrong>Danny Sauter: \u003c/strong>It’s a reflection of the current state of things. Where it’s rows and rows of empty storefronts, we have to try something.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Sauter says there’s already a few sprouts of interest … and even glimmers of success … including a new Apple Cinemas movie theatre to replace one that closed years ago. That opened pretty quickly at 1000 Van Ness.\u003c/p>\n\u003cp>All this shows that the city — for all its crazy building codes, permitting and chain store regulations, as Peskin noted, has a fair amount of flexibility.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> San Francisco’s land use laws were built on the notion that different neighborhoods had different destinies and were trying to do different things to be economically successful. The whole notion was that it wasn’t a one-size-fits-all solution.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>In thriving neighborhoods like Hayes Valley…where sidewalks are filled with shoppers, it’s still hard to open a chain store. But in others, like Van Ness Ave, where huge storefronts sit empty, the calculus is changing. A big box store doesn’t look so bad anymore.\u003c/p>\n\u003cp>I took all this back to our question asker, Sarah, to see what she makes of it.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>I actually spent some time as a small child in those North Beach cafes. And I learned to play Pac-Man in one of those. So it’s interesting to hear that it started in that neighborhood.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>She’s been thinking a lot about where she chooses to spend her money and wants to invest more in local businesses.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule:\u003c/strong> One of the things that makes any city so special is those small local businesses that exist there and no place else\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>No doubt the city will keep tweaking its rules for chain stores … trying to find that elusive balance between protecting the unique character of its neighborhoods and allowing chains to open where they make sense.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> That story was brought to you by KQED’s senior politics correspondent and co-host of Political Breakdown, Scott Shafer.\u003c/p>\n\u003cp>Next week, the Bay Curious team will be taking a break for the Thanksgiving holiday. But we’re back with you the following week …Dec. 4 … with a new episode. And…drumroll please…Olivia Allen-Price is back from maternity leave and will be back in the host seat! We’re super excited to have her back and want to say a special thank you to producer Gabriela Glueck, who has been an amazing partner on the show during Olivia’s leave. Much of the beautiful scoring and sound design you’ve enjoyed over the last many months is her magic. Thank you, Gabi.\u003c/p>\n\u003cp>It has been very fun to host the show over these past couple months, but I’m not going anywhere, and I’m excited to do more reporting and to get out into the field a bit more to answer your questions!\u003c/p>\n\u003cp>Bay Curious is produced at member-supported KQED in San Francisco.\u003c/p>\n\u003cp>Our show is made by Olivia Allen-Price, Gabriela Glueck, Christopher Beale and me, Katrina Schwartz.\u003c/p>\n\u003cp>With extra support from Maha Sanad, Katie Sprenger, Jen Chien, Ethan Toven-Lindsey and everyone on team KQED.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild American Federation of Television and Radio Artists, San Francisco, Northern California local.\u003c/p>\n\u003cp>Thanks for listening. Have a holiday and we’ll see you back here in a couple weeks.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>When I arrived in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> in 1981, I rented a room for $400 in a Victorian condo on Masonic Avenue near Waller Street —the heart of the world-famous Haight-Ashbury. Whenever I walked down Haight Street, I was struck by how many stores seemed to be remnants of the hippie era and the 1967 Summer of Love.\u003c/p>\n\u003cp>There were stores selling tie-dye clothes, incense, smoke shops, art supplies, a bowling alley, bars and coffee houses where people lingered talking or writing in their journals. One thing that did not exist: chain stores.\u003c/p>\n\u003cp>That was probably the result of the neighborhood’s “alternative” vibe, which included resistance to corporatizing the commercial district of an iconic neighborhood famous for being the center of the hippie movement and culture.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>I vividly remember one day in 1988, when a construction site for a new Thrifty Drug Store at Haight and Cole Street exploded in flames in the middle of the night — a fire determined to have been caused by arson. The drug store had been vehemently opposed by some in the neighborhood. The fire destroyed it — and Thrifty never returned.\u003c/p>\n\u003cp>Back then, there was no real way for residents to stop the arrival of a chain store. And look around today, there are plenty of chain stores — Starbucks, Safeway and Walgreens, to name a few. But there have also been big fights against chain stores moving into the city.\u003c/p>\n\u003cfigure id=\"attachment_12064707\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064707\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-13-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People walk past the Target store on 4th and Mission Streets in San Francisco on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bay Curious listener, Sarah Soule, remembers some of the controversy over stores like Costco opening. And she wants to gut check something she heard as a kid growing up here: “Did San Francisco really use to prevent big box stores from opening in the city? And when did that change and what effects has that change had on the city?”\u003cstrong>\u003cem> \u003c/em>\u003c/strong>\u003c/p>\n\u003cp>Like most big controversies in San Francisco, this one revolved around land use and zoning — what you can build where.\u003c/p>\n\u003cp>So, I turned to someone who knows the city’s planning codes and zoning restraints better than anyone — former Supervisor Aaron Peskin, who was a county supervisor for more than 20 years. His district included North Beach, which is notoriously hostile to chain stores.\u003c/p>\n\u003cp>As we walked up Columbus Avenue, Peskin described the neighborhood’s retail environment. “The neighborhood is thriving; it actually led the way in post-pandemic recovery,” he explained. “It has an extremely low vacancy rate.”\u003c/p>\n\u003cp>North Beach is perhaps best known for its coffeehouse culture. Over the decades, it’s attracted members of \u003ca href=\"https://www.kqed.org/forum/201205071000/one-and-only-the-untold-story-of-on-the-road\">the Beat Generation\u003c/a> — writers like Allen Ginsberg and Lawrence Ferlinghetti — and others looking for that smell of fresh ground espresso in an atmospheric setting. Long-time establishments like \u003ca href=\"https://caffetrieste.com/\">Caffe Trieste\u003c/a> and the Savoy Tivoli are part of what makes North Beach, North Beach.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Inside Caffe Trieste, the walls are full of black and white photos of the many famous people who’ve stopped by, many of them Italian.\u003c/p>\n\u003cp>“There’s Francis Ford Coppola sitting at the back table writing the screenplay for \u003cem>The Godfather\u003c/em> right there. There’s Luciano Pavarotti singing in here,” Peskin said. This cafe serves as a kind of satellite office for him.\u003c/p>\n\u003cp>Peskin — who termed out of the Board of Supervisors last year and has a long history as a local preservationist — remembers a day decades ago that made him sit up and pay attention.\u003c/p>\n\u003cp>“There was a petition on the counter. This is in maybe the early 1990s, asking people to sign to object to a Starbucks on the corner of Columbus and Broadway. I remember it vividly,” Peskin recalled.\u003c/p>\n\u003cp>That petition, all those years ago, was an early example of San Franciscans \u003ca href=\"https://www.latimes.com/archives/la-xpm-2003-aug-06-me-starbucks6-story.html\">pushing \u003c/a>back against a chain moving in. And they succeeded in keeping Starbucks out.\u003c/p>\n\u003cp>Meanwhile, other neighborhoods were waging similar battles.\u003c/p>\n\u003cp>“There was outcry from various parts of the city,” Peskin said. The problem for regulating chain stores was that there was no official definition of them.\u003c/p>\n\u003ch2>What makes something a chain store?\u003c/h2>\n\u003cp>So, in 2004, San Francisco defined what a chain store — more formally known as “formula retail” — was exactly: A business having 11 or more stores nationwide.\u003c/p>\n\u003cp>“That definition never existed in the San Francisco Planning Code, [and] it did not prohibit anything at all,” Peskin noted. “It defined what a chain store was and then left it to the future to determine where they were green light, where they were red light, and where they were yellow light, needing a conditional use.”\u003c/p>\n\u003cfigure id=\"attachment_12064706\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064706\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-07-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Former San Francisco Board of Supervisors President Aaron Peskin leaves Caffe Trieste in the city’s North Beach neighborhood on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With that 2004 definition in place, neighborhoods began adopting different levels of control.\u003c/p>\n\u003cp>A “red light” meant a total ban on chains — that’s what Hayes Valley did.\u003c/p>\n\u003cp>Now, some of you might say, “Hey, wait a minute. There \u003cem>are\u003c/em> chain stores in Hayes Valley — like All Birds shoes and Warby Parker eyeglasses.” Yep, that’s true. But when they opened, they were relatively small companies and had fewer than the 11 locations nationwide that triggered those limitations.\u003c/p>\n\u003cp>A “yellow light” applied to neighborhoods — like Cole Valley and parts of the Haight Ashbury — where chains were allowed, but only after neighbors could weigh in. It required what’s called “a conditional use permit.”\u003c/p>\n\u003cp>And finally, “green light” areas — South of Market, Union Square and the rest of downtown — where chain stores like Macy’s, Nordstrom and Old Navy are allowed without any additional permits.\u003c/p>\n\u003cp>The regulations grew piecemeal, neighborhood by neighborhood, without any citywide coordination. So, in 2006, voters approved Proposition G, dubbed the “Small Business Protection Act,” mandating conditional use permits for new chain stores in \u003cem>all\u003c/em> neighborhood commercial districts where small businesses dominate.\u003c/p>\n\u003ch2>San Franciscans continue to fight chain stores\u003c/h2>\n\u003cp>But having clearer regulations didn’t end the fights over big box stores. That became clear in a battle over whether to allow Lowe’s, a major hardware chain, to open on Bayshore Boulevard.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The site where Lowe’s wanted to open — Bayshore Avenue near Cortland — bordered on two very different supervisorial districts — the thriving Bernal Heights and the economically depressed Bayview.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>It was a huge fight,” Peskin recalled. Lowe’s sweetened the pot by promising to hire hundreds of local workers.\u003c/p>\n\u003cp>“Ultimately, the Board of Supervisors on a 6-to-5 vote voted to approve Lowe’s. I was the swing vote,” Peskin said.\u003c/p>\n\u003cp>The store opened in 2010 — and remains there today.\u003c/p>\n\u003ch2>What the research says about chain store impacts\u003c/h2>\n\u003cp>This seems like a good time to lay out some of the research on chains and how they affect local communities.\u003c/p>\n\u003cp>“There was \u003ca href=\"https://sfplanning.org/project/policy-basis-formula-retail-chain-stores#economic-analysis\">a lot of analysis\u003c/a> about how local businesses kept money in the local economy and the multiplier effect of keeping money in the local economy rather than it being sucked out to a corporate headquarters in Atlanta or New York City,” Peskin said. “There was also the fact that local businesses hired people at better living wages. So there’s a lot of data that supported the legislation beyond just the fact that people wanted to maintain the unique character of their neighborhoods.”\u003c/p>\n\u003cp>Another argument against chains — they \u003ca href=\"https://ilsr.org/article/independent-business/affordable-space/#:~:text=As%20the%20cost%20of%20space,locally%20owned%20businesses%20can%20thrive.\">put upward pressure on rents\u003c/a>. Because they have more access to revenue than a small retail operation, chains can sign longer leases and pay higher rents if they really want the location. It can leave small businesses priced out.\u003c/p>\n\u003cp>On the upside, counties get a lot of sales tax revenue from chains, customers like them, and they do provide some jobs. For example, Costco on 11th Street is always packed with customers. And the sales tax from that business stays in San Francisco, as opposed to, say, Home Depot, which only has Bay Area locations outside the city.\u003c/p>\n\u003ch2>A post-COVID shift towards more chain stores\u003c/h2>\n\u003cp>Earlier this year, Supervisor Danny Sauter, whose district includes North Beach, co-sponsored legislation making it \u003ca href=\"https://www.sfchronicle.com/sf/article/s-f-to-make-easier-to-open-chain-stores-van-ness-20288462.php\">easier \u003c/a>for chain stores to open on a relatively desolate stretch of Van Ness Avenue.\u003c/p>\n\u003cp>“It’s a reflection of the current state of things, where it’s rows and rows of empty storefronts — we have to try something,” Sauter said.\u003c/p>\n\u003cfigure id=\"attachment_12064711\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064711\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Lowe’s home improvement store on Bayshore Boulevard in San Francisco on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He said there are already a few sprouts of interest, and even glimmers of success, including a new Apple Cinemas movie theatre to \u003ca href=\"https://www.sfchronicle.com/entertainment/article/apple-cinemas-san-francisco-opening-20762805.php\">replace \u003c/a>one that closed years ago. That opened pretty quickly at 1000 Van Ness Ave.\u003c/p>\n\u003cp>Now Sauter is going even further. He authored an ordinance titled “\u003ca href=\"https://www.sfchronicle.com/sf/article/zoning-north-beach-21122722.php\">District 3 Thrives\u003c/a>,” which weakens long-time restrictions on what businesses can do in parts of the district, including North Beach.\u003c/p>\n\u003cp>It will expand the kinds of commercial enterprises allowed to operate, and allow adjacent storefronts to merge to make a larger space so existing businesses can expand, or new ones can move into it, assuming they get a permit.\u003c/p>\n\u003cfigure id=\"attachment_12064713\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064713\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251118-BIGBOXSTORES-30-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The now closed Silver Crest donut shop on Bayshore Boulevard in San Francisco on Nov. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sauter’s ordinance passed 8–2 last month and has prompted a spirited neighborhood debate.\u003c/p>\n\u003cp>All this shows that the city —for all its crazy building codes, permitting and chain store regulations — has a fair amount of flexibility.\u003c/p>\n\u003cp>“San Francisco’s land use laws were built on the notion that different neighborhoods had different destinies and were trying to do different things to be economically successful,” Peskin said. “The whole notion was that it wasn’t a one-size-fits-all solution.”\u003c/p>\n\u003cp>Will other neighborhoods also loosen restrictions on chain stores? Stay tuned.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> Growing up in San Francisco, I’ve always loved how each neighborhood is distinct…like little villages. Each with their own shopping streets\u003c/p>\n\u003cp>\u003cem>Sounds of cars passing and people walking by\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>My family lived in the Richmond District, so we did our shopping on Clement. On it, you can find everything from fresh-caught fish.\u003c/p>\n\u003cp>\u003cem>Fishmonger: So right now we have rock cod and we have calamari… \u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> To produce, hair salons, pastry shops…\u003c/p>\n\u003cp>\u003cem>Bakery worker: You pay with cash or card?\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> Ice cream, restaurants, a bookstore — you name it. By and large, local businesses, one of a kind in the neighborhood.\u003c/p>\n\u003cp>\u003cem>Bookstore worker: Welcome to Green Apple\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>And most neighborhoods in San Francisco have a street like this…it’s part of what makes San Francisco feel unique.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>My name is Sarah Soule. I live in San Francisco. And I’ve grown up here my whole life.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>Sarah remembers shopping mostly at local businesses growing up. She even remembers hearing that San Francisco didn’t allow big box stores, like Walmart or Home Depot, at all.\u003c/p>\n\u003cp>\u003cstrong>Sarah: \u003c/strong>In order to protect local businesses.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>But recently, she’s noticed more chain stores in the city.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>We didn’t use to have Costco. Um, and I kind of remember Costco opening here for the first time.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>That was in the early 90s. Sarah remembers the fight around it.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>Like, it was controversial. Some people were upset about it, and I was wondering, you know, why that happened? Why did it get to open here?\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>She’s trying to understand what’s changed in the city since she was a kid.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>And my question is: Did San Francisco really used to prevent big box stores from opening in the city? And when did that change, and what effects have that change had on the city?\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>Today on Bay Curious, we’re going shopping for some answers to Sarah’s question and learning a little retail history, San Francisco style. I’m Katrina Schwartz. Stay with us.\u003c/p>\n\u003cp>\u003cem>Sponsor message\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> San Francisco today definitely has chain stores. Think Safeway, Starbucks and Target, to name just a few. But there are hundreds of pages of planning codes and regulations for them. And that means politics. So we asked Scott Shafer, KQED’s senior politics correspondent and co-host of the Political Breakdown podcast, to walk us through how those regulations have changed over the last several decades.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer:\u003c/strong> Land use in San Francisco is guided by the city’s Byzantine Planning Code, which is kind of like the twisty, curvy part of Lombard Street. And few understand it better than this guy.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>My name is Aaron Peskin. I live and work in North Beach, and we are in the heart of North Beach on the 400 block of Columbus Avenue.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Aaron Peskin served on the San Francisco Board of Supervisors for more than 20 years, and his district included this neighborhood, which has been famously anti-chain store for a long time..\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> North Beach has always been a dining and entertainment destination zone, but it’s also a place where people live and shop and maintaining the balance of neighborhood-serving businesses is also important and also adds to making it a real neighborhood.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer in scene:\u003c/strong> So this neighborhood, obviously, as you said, it’s a historic neighborhood. How are the businesses doing here, and how the cafe scene doing?\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> So the neighborhood is thriving; it actually led the way in post-pandemic recovery. It has an extremely low vacancy rate. The cafes, as we can see, here is Stella Pastry and Cafe is booming with a bunch of the old Italians who are hanging out. What’s going on, Frankie How are you gentlemen?\u003c/p>\n\u003cp>\u003cstrong>Frankie: \u003c/strong>Buon giorno!\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> KQED wants to know if you guys are alive and well.\u003c/p>\n\u003cp>\u003cstrong>Frankie:\u003c/strong> We’re okay. It’s a little bit hot. Yeah, but yeah. When we check his blood pressure, he’s all right. Yeah.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Among the things North Beach is most famous for are its small, independent coffee houses…like Cafe Trieste.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>Cafe Trieste is 70 years old. It was the first place on the western seaboard of the United States that started to serve espresso. It is still in the same family.\u003c/p>\n\u003cp>\u003cem>Sounds of espresso maker. Barista says: This is a coffee latte. The next one is a cappuccino. \u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>It’s kind of North Beach’s living room.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>The walls are covered in old photos showing the many famous people who’ve been through.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>Here’s Francis Ford Coppola sitting at the back table writing the screenplay for The Godfather right there. There’s Luciano Pavarotti singing in here.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>People come to North Beach for businesses like this. That’s why Peskin remembers one day at Cafe Trieste so clearly.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>And there was a petition on the counter. This is in maybe the early 1990s; this was a long time ago, asking people to sign to object to a Starbucks on the corner of Columbus and Broadway. I remember it vividly.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>This petition, all those years ago, was one of the first instances of a neighborhood pushing back against a chain moving in. They succeeded in keeping the Starbucks out, by the way.\u003c/p>\n\u003cp>Back at his office, Peskin tells me that fight against Starbucks was just the beginning. Other neighborhoods were waging similar battles.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There was outcry from various parts of the city.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>In 2004, San Francisco defined what a chain store, more formally known as “formula retail”, was exactly — having 11 or more stores nationwide.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>That definition never existed in the San Francisco Planning Code; it did not prohibit anything at all. It defined what a chain store was and then left it to the future to determine where they were green light, where they where red light, and where they are yellow light needing a conditional use.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer:\u003c/strong> With that 2004 definition in place, neighborhoods began adopting different levels of control.\u003c/p>\n\u003cp>A red light meant a total ban on chains — that’s what Hayes Valley did.\u003c/p>\n\u003cp>Now, some of you might say, “Hey, wait a minute. There \u003cem>are\u003c/em> chain stores in Hayes Valley — like \u003cem>All Birds\u003c/em> shoes and \u003cem>Warby Parker \u003c/em>eyeglasses. Yep, that’s true. \u003cu>But\u003c/u> when they opened, they were relatively small companies … and had fewer than the 11 locations nationwide that triggered those limitations.\u003c/p>\n\u003cp>A yellow light applied to neighborhoods — like Cole Valley and parts of the Haight Ashbury — where chains were allowed, but only after neighbors could weigh in before any final decisions.\u003c/p>\n\u003cp>And finally green light areas — South of Market, Union Square and the rest of downtown — where chain stores like Macy’s, Nordstrom and Old Navy are allowed without any additional permits.\u003c/p>\n\u003cp>Gradually, more neighborhoods adopted limitations.\u003c/p>\n\u003cp>As the regulations grew piecemeal, in 2006, voters approved Proposition G, dubbed the “Small Business Protection Act,” mandating those conditional use permits for new chain stores in all neighborhood commercial districts where small businesses dominate.\u003c/p>\n\u003cp>But having clearer regulations didn’t end the fights over big box stores. That became clear in a battle over whether to allow a major hardware chain to open on Bayshore Boulevard.\u003c/p>\n\u003cp>\u003cstrong>Lowe’s commercial:\u003c/strong> Go to Lowe’s home improvement warehouse because Lowe’s knows (fades out)\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>The site where Lowe’s wanted to open bordered on two very different supervisorial districts — the thriving Bernal Heights and the economically depressed Bayview.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>It was a huge fight.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Lowe’s sweetened the pot by promising to hire hundreds of local workers..\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> Ultimately, the Board of Supervisors, on a 6 to 5 vote, voted to approve Lowe’s. I was the swing vote.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>The store opened — and remains there today.\u003c/p>\n\u003cp>This seems like a good time to lay out some of the research on chains and how they affect local communities.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There was a lot of analysis about how local businesses kept money in the local economy and the multiplier effect of keeping money in the local economy rather than it being sucked out to a corporate headquarters in Atlanta or New York City. The fact that local businesses hired people at better living wages. So there’s a lot of data that supported the legislation beyond just the fact that people wanted to maintain the unique character of their neighborhoods.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Another argument against chains — they put upward pressure on rents.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There is no question that multinational chain stores can command higher rents, and the impact of that has been to raise commercial rents for small businesses and neighborhood commercial districts, which has been very deleterious to the health of small businesses.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>On the pro side, counties get a lot of tax revenue from chains, customers like them, and they do provide some jobs.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin: \u003c/strong>There are plenty of places in San Francisco where they are allowed as of right or where they’re allowed conditionally.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer:\u003c/strong> In fact, despite the hurdles, the regulations and the NIMBY politics, San Francisco still has plenty of chain stores.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> So this whole notion that San Francisco isn’t allowing businesses to grow is kind of nonsense.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>And when chains close, people complain. That happened along Van Ness Avenue as KGO reported earlier this year.\u003c/p>\n\u003cp>\u003cstrong>KGO clip: \u003c/strong>Van Ness Avenue was once San Francisco’s auto row. Rambler, Dodge, Cadillac, Buick all had a stake in the city. The majority are gone, leaving behind large, empty commercial spaces.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Supervisor Danny Sauter … co-sponsored legislation making it easier for chain stores to open on Van Ness.\u003c/p>\n\u003cp>\u003cstrong>Danny Sauter: \u003c/strong>It’s a reflection of the current state of things. Where it’s rows and rows of empty storefronts, we have to try something.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>Sauter says there’s already a few sprouts of interest … and even glimmers of success … including a new Apple Cinemas movie theatre to replace one that closed years ago. That opened pretty quickly at 1000 Van Ness.\u003c/p>\n\u003cp>All this shows that the city — for all its crazy building codes, permitting and chain store regulations, as Peskin noted, has a fair amount of flexibility.\u003c/p>\n\u003cp>\u003cstrong>Aaron Peskin:\u003c/strong> San Francisco’s land use laws were built on the notion that different neighborhoods had different destinies and were trying to do different things to be economically successful. The whole notion was that it wasn’t a one-size-fits-all solution.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>In thriving neighborhoods like Hayes Valley…where sidewalks are filled with shoppers, it’s still hard to open a chain store. But in others, like Van Ness Ave, where huge storefronts sit empty, the calculus is changing. A big box store doesn’t look so bad anymore.\u003c/p>\n\u003cp>I took all this back to our question asker, Sarah, to see what she makes of it.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule: \u003c/strong>I actually spent some time as a small child in those North Beach cafes. And I learned to play Pac-Man in one of those. So it’s interesting to hear that it started in that neighborhood.\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>She’s been thinking a lot about where she chooses to spend her money and wants to invest more in local businesses.\u003c/p>\n\u003cp>\u003cstrong>Sarah Soule:\u003c/strong> One of the things that makes any city so special is those small local businesses that exist there and no place else\u003c/p>\n\u003cp>\u003cstrong>Scott Shafer: \u003c/strong>No doubt the city will keep tweaking its rules for chain stores … trying to find that elusive balance between protecting the unique character of its neighborhoods and allowing chains to open where they make sense.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz:\u003c/strong> That story was brought to you by KQED’s senior politics correspondent and co-host of Political Breakdown, Scott Shafer.\u003c/p>\n\u003cp>Next week, the Bay Curious team will be taking a break for the Thanksgiving holiday. But we’re back with you the following week …Dec. 4 … with a new episode. And…drumroll please…Olivia Allen-Price is back from maternity leave and will be back in the host seat! We’re super excited to have her back and want to say a special thank you to producer Gabriela Glueck, who has been an amazing partner on the show during Olivia’s leave. Much of the beautiful scoring and sound design you’ve enjoyed over the last many months is her magic. Thank you, Gabi.\u003c/p>\n\u003cp>It has been very fun to host the show over these past couple months, but I’m not going anywhere, and I’m excited to do more reporting and to get out into the field a bit more to answer your questions!\u003c/p>\n\u003cp>Bay Curious is produced at member-supported KQED in San Francisco.\u003c/p>\n\u003cp>Our show is made by Olivia Allen-Price, Gabriela Glueck, Christopher Beale and me, Katrina Schwartz.\u003c/p>\n\u003cp>With extra support from Maha Sanad, Katie Sprenger, Jen Chien, Ethan Toven-Lindsey and everyone on team KQED.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild American Federation of Television and Radio Artists, San Francisco, Northern California local.\u003c/p>\n\u003cp>Thanks for listening. Have a holiday and we’ll see you back here in a couple weeks.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>Rita Hayworth, Robin Williams, Adele — these are just a few of the huge stars that have graced the stage of \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">Bimbo’s 365 Club\u003c/a> over its 94 years.\u003c/p>\n\u003cp>But the act the club is most famous for is Dolphina — or the “Girl in the Fishbowl.” Artistic interpretations of her riding a fish are everywhere in the club: etched into the glass on the front doors, painted on murals on the walls, even immortalized in an Italian marble sculpture.\u003c/p>\n\u003cp>Dolphina isn’t a person, though; she’s a character who’s been played by many different women since 1931. When Dolphina performs, it looks like there is a real, live woman, shrunk down to 6 inches, swimming in a fish tank at the bar — hence the moniker, “The Girl in the Fishbowl.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>How did this quirky act come to be?\u003c/p>\n\u003cp>“My understanding is that a magician came up with this idea and presented it to my grandfather,” said Michael Cerchiai, the club’s current owner and general manager. “And he thought it was fantastic, so the two of them collaborated on the whole thing.”\u003c/p>\n\u003cfigure id=\"attachment_12062972\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062972\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY.jpg\" alt=\"\" width=\"2000\" height=\"1504\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY-1536x1155.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Patrons watch the ‘Girl in the Fishbowl’ at Bimbo’s 365 Club in the late 1940s or 1950s. \u003ccite>(San Francisco History Center, San Francisco Public Library)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Cerchiai practically grew up at Bimbo’s because his grandfather was the original owner and founder: Agostino “Bimbo” Giuntoli.\u003c/p>\n\u003cp>Giuntoli immigrated to the United States from Tuscany, Italy, in 1922. He got the nickname “Bimbo” (Italian slang for ‘boy’) from a man named Arthur Monk Young while working at a restaurant in San Francisco. In 1930, Bimbo and Young decided to strike out on their own and opened up the 365 Club, located at 365 Market Street.\u003c/p>\n\u003cfigure id=\"attachment_12062956\" class=\"wp-caption aligncenter\" style=\"max-width: 2225px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062956\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych.jpg\" alt=\"\" width=\"2225\" height=\"1143\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych.jpg 2225w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-2000x1027.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-160x82.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-1536x789.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-2048x1052.jpg 2048w\" sizes=\"auto, (max-width: 2225px) 100vw, 2225px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Agostino “Bimbo” Giuntoli. Right: A stage show at Bimbo’s 365 Club around 1950. \u003ccite>(Left: Courtesy of Michael Cerchiai Right: San Francisco History Center, San Francisco Public Library)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Even though it was technically Prohibition, guests drank gin out of coffee mugs while they enjoyed decadent chorus lines and $3.65 dinners. Eventually, Bimbo bought out his partner, renamed the joint to “Bimbo’s 365 Club,” and relocated to a bigger spot on Columbus Avenue, where it still stands today.\u003c/p>\n\u003cp>As Prohibition came to an end in 1933, the San Francisco nightlife scene exploded. \u003ca href=\"https://www.kqed.org/arts/13914487/the-chinatown-nightclub-dancer-who-helped-squash-asian-stereotypes\">Forbidden City\u003c/a> on Sutter Street broke barriers as the first Chinese nightclub in the U.S. \u003ca href=\"https://www.kqed.org/arts/13929998/historic-lesbian-bars-san-francisco-mauds-pegs-front-anns-monas-440-tommy-vasu\">Mona’s 440 Club\u003c/a> had drag kings on staff and advertised itself as a place where “girls could be boys.” Bimbo knew he needed something special to set Bimbo’s 365 Club apart from the rest of the scene. The Girl in the Fishbowl Act fit the bill perfectly.\u003c/p>\n\u003cfigure id=\"attachment_12063185\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063185\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04.jpg\" alt=\"\" width=\"2000\" height=\"884\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04-160x71.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04-1536x679.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Owner Michael Cerchiai looks through a book featuring the club’s art at his office at Bimbo’s 365 Club on Oct. 22, 2025. Right: Cerchiai holds a patch made of the ‘Girl in the Fishbowl.’ \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12062966\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062966\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Bimbo’s 365 Club in San Francisco’s North Beach neighborhood on July 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“[The Girl in the Fishbowl] was all about building the brand,” Cerchiai said. In between floor shows and comedy acts, the emcee would announce that Dolphina would be appearing in the fishtank. “People would get up and go to the bar, and want to see her, and of course, while they’re there, they were more likely to buy a cocktail. So it was just a gimmick to get people to go to the bar and spend some money.”\u003c/p>\n\u003cp>The illusion behind the Girl in the Fishbowl is remarkably low-tech and hasn’t changed since the 1930s. Down in the club’s basement, a motor powers a turntable topped with a black mattress. As Dolphina lies on the turntable, her image is projected up into the fishtank at the bar via a chute with curved mirrors that line the side of the tank. When the turntable rotates, her image ripples into the tank in such a way that it looks like she is swimming.\u003c/p>\n\u003cfigure id=\"attachment_12063618\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063618\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04.jpg\" alt=\"\" width=\"2000\" height=\"1033\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04-160x83.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04-1536x793.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Burlesque star Tempest Storm in 1965. Right: Stage performers relax in the dressing room at Bimbo’s 365 Club in 1943. \u003ccite>(San Francisco History Center, San Francisco Public Library)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>One of the earliest Dolphina performers was iconic burlesque star Tempest Storm. With her flaming red hair and infamous bust, “the Queen of Exotic Dancers,” as she was known, owned the stage in the ’50s and ’60s. With performers like her, it didn’t take long for Bimbo’s to become famous as the “Home of the Girl in the Fishbowl.” A 1939 travel guide called “How to Sin in San Francisco” described it like this:\u003c/p>\n\u003cp>“You’ll like the food, which is superb, because it was cooked by Bimbo. You’ll like your drinks because they’re good. You’ll like the Girl in the Fishbowl because she’s very naked.”\u003c/p>\n\u003cfigure id=\"attachment_12062967\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062967\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Hanna Longwell sits in the vanity room at Bimbo’s 365 Club on Oct. 8, 2025. She performs as the club’s current ‘Girl in the Fishbowl,’ and is among many women who, over decades, have stepped into the role. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12062970\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062970\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03.jpg\" alt=\"\" width=\"2000\" height=\"829\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03-160x66.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03-1536x637.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: A note from a former ‘Girl in the Fishbowl’ hangs in the vanity room at Bimbo’s 365 Club on Oct. 8, 2025. The note says, “Darla says bye after almost 3 years as Dolphina. Kisses!” Right: Items left by former performers sit by the mirror in the vanity room. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dolphina may be naked, but Cerchiai insisted Bimbo never meant for the act to be lewd.\u003c/p>\n\u003cp>“It was all done with taste and class,” he said. “[Bimbo] used to always say, ‘There’s no substitute for class.’”\u003c/p>\n\u003cp>Plus, Cerchiai said it had to pass the approval of his grandmother, Bimbo’s wife, Emelia.\u003c/p>\n\u003cp>“Nothing happened [at Bimbo’s] without it going through her,” Cerchiai said. “He used to call her ‘the General.’ If you had a question for him that he didn’t want to answer, ‘You better go talk to the General.’”\u003c/p>\n\u003cfigure id=\"attachment_12062961\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062961\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Owner Michael Cerchiai holds a photo of himself as a child surrounded by family at the club in his office at Bimbo’s 365 Club on Oct. 22, 2025. Cerchiai’s grandfather, Agostino “Bimbo” Giuntoli, founded the club in 1931, and Michael continues his family’s longtime management of the venue. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For nearly 4 decades, Dolphina performed every night of the week. She even made the cover of LIFE Magazine. But as the saying goes, all good things must come to an end, and the last nightly Dolphina show happened on New Year’s Eve, 1969. In an era when television was becoming more popular and people weren’t going out as much, Bimbo decided to shut down the club’s expensive nightly shows and rent out the venue for events instead.\u003c/p>\n\u003cp>Even though she no longer performs nightly, you \u003cem>can \u003c/em>hire Dolphina to perform at your Bimbo’s event.\u003c/p>\n\u003cfigure id=\"attachment_12062955\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062955\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Hanna Longwell poses for a portrait in front of the fishbowl at Bimbo’s 365 Club on Oct. 8, 2025. She performs as the club’s current ‘Girl in the Fishbowl,’ and she is now developing a documentary about the role’s legacy and its place in San Francisco’s nightlife. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>If you do, you will see Hanna Longwell, Bimbo’s current Dolphina. Longwell has been performing at Bimbo’s since April 2024 and is producing a documentary on Dolphina and all the women who have been a part of her history.\u003c/p>\n\u003cp>She said so far she’s found 35 former Girls in the Fishbowl.\u003c/p>\n\u003cp>“I am honored to be in the same role as them,” Longwell said. “They’re all really brave and powerful and creative.”\u003c/p>\n\u003cp>Outside of their gig at Bimbo’s, the women have held jobs ranging from contortionist to tattoo artist, wedding dress designer to Mexican masked wrestler. One of them, Donna Powers, was even a Richmond City Councilmember.\u003c/p>\n\u003cblockquote id=\"newscom-article-:r0:\" data-embed-url=\"https://www.newspapers.com/embed/183940268/\">\n\u003cp dir=\"ltr\" lang=\"en\">\u003ca href=\"https://www.newspapers.com/article/san-francisco-chronicle-donna-powers-as/183940268/\">Donna Powers as Dolphina\u003c/a>\u003c/p>\n\u003cp>Article from Mar 13, 1992 San Francisco Chronicle (San Francisco, California) <!— \u003cimg decoding=\"async\" src=\"https://img.newspapers.com/img/img?clippingId=183940268&width=700&height=511\"> –>\u003c/p>\u003c/blockquote>\n\u003cp>Powers started working as the Girl in the Fishbowl in 1969, when she was a 19-year-old art student. She performed as Dolphina for 25 years, a fact which surfaced when she ran for Richmond City Council in 1991. When people found out she “was swimming naked in the fishbowl,” there were calls for her to step down, but Powers refused. In 1992, she told the San Francisco Chronicle:\u003c/p>\n\u003cp>“A lot of people get to be politicians, but how many people get to be a mermaid? I love being the girl in the fishbowl, the whole mystique, it’s very glamorous and charming.”\u003c/p>\n\u003cfigure id=\"attachment_12062960\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062960\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Celeste Knickerbocker, a former ‘Girl in the Fishbowl,’ at Bimbo’s 365 Club on July 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Pilates instructor Celeste Knickerbocker performed as Dolphina from 2011 to 2015. She said the experience was empowering, similar to her work as a burlesque performer.\u003c/p>\n\u003cp>“I’m very proud of having done it,” she said. “I got to be this iconic, San Francisco, elegant, classy homage to the days when women’s bodies were still somewhat mysterious and a lot was left to the imagination. Because a lot really is left to the imagination as the Girl in the Fishbowl.”\u003c/p>\n\u003cp>She’s got a point. Compared to what we see today on TV or online, the Girl in the Fishbowl seems almost demure. Dolphina is a reflection, just 6 inches long, seen for only seconds at a time as her watery image spins in and out of view. She’s a reminder of a time when there were no cell phones, martinis cost 85 cents, and San Francisco was a place where the weird and wonderful could truly shine.\u003c/p>\n\u003cp>[baycuriousquestion]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>The inside of Bimbo’s 365 Club” in San Francisco’s North Beach is lush with red velvet, moody lighting, and dark wood paneling, you half expect the Rat Pack to step out from the coat room.\u003c/p>\n\u003cp>And almost everywhere you look, there are images of a naked woman on a fish. She’s etched into the glass on the front doors, painted on murals on the walls, even immortalized as an Italian marble statue in the lobby.\u003c/p>\n\u003cp>She’s Dolphina – the star of Bimbo’s Girl in the Fishbowl act who’s been luring customers in since 1931. What — and who — was this Girl in the Fish Bowl. And can you still see her?\u003c/p>\n\u003cp>Today on Bay Curious, we’re diving into the mysterious waters of the famous nightclub’s past. I’m Katrina Schwartz, stay with us.\u003c/p>\n\u003cp>\u003cem>Sponsor message\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>Bimbo’s 365 Club has been entertaining San Franciscans for 94 years. Huge stars have graced its stage from a young Adele to Robin Williams… but the act it’s MOST famous for is Dolphina, the Girl in the Fishbowl. KQED’s Bianca Taylor visited Bimbo’s to find out more.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor:\u003c/strong> The story of Dolphina actually starts with the story of Agostino Giuntoli.\u003c/p>\n\u003cp>19-year-old Agostino immigrated to the United States from Tuscany, Italy, in 1922. When he arrived in San Francisco, he started working in hospitality … first as a janitor, then a cook, where his boss, Arthur Monk Young, gave him the nickname “Bimbo” – Italian slang for “boy”.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> You know, old school Italian, he had a hot temper, he let him have it, but once he got his point across, water under the bridge and you know he’d put his arm around you and move on.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>That’s Michael Cerchiai, the current owner of Bimbos’ 365 Club and Bimbo’s grandson.\u003c/p>\n\u003cp>In 1931, Bimbo and Arthur opened their own nightclub on Market Street called the 365 Club. There, A young Rita Hayworth danced in the chorus line and guests ate steaks and sipped gin out of coffee mugs. Even though it was technically Prohibition, San Francisco openly flouted the law. Over the next few decades, Bimbo would buy out his partner, rename the joint to Bimbo’s 365 Club, and move the venue to a bigger spot on Columbus Avenue, where it still stands today.\u003c/p>\n\u003cp>Like his namesake club, Bimbo the man was larger than life.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> My grandfather was like a celebrity. He had a lot of personality. He was very jovial. He was a showman.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Michael took over the family business from HIS dad, Graziano Cerchiai, who was Bimbo’s son-in-law. Michael’s earliest memories of being at the nightclub are running around with his cousins, drinking Shirley Temples, and meeting quite a few famous people.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: \u003c/strong>I’ve got a picture sitting on Frank Sinatra, Jr.’s lap. Went up to meet Smokey Robinson.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Here he is at 9 years old, on stage at Bimbo’s for a banquet honoring his grandfather in 1969.\u003c/p>\n\u003cp>\u003cstrong>Young Michael Cerchiai: \u003c/strong>Dear Nonna, I’m here tonight to thank you for all the things you have done. Like when you actually take me someplace or actually to help me or do something for me, you always say yes. And everyone says I look like you, and I’m glad I do because next to my dad, you’re the next man I love best.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Michael may have grown up in the club, but his grandfather, Bimbo, was the club. He would do anything to drum up publicity and promote the Bimbo brand, including paging his own name at the airport so people would hear it.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> You know, Mr. Bimbo, white courtesy telephone, Mr Bimbo, white, courtesy telephone, you know, and it was all about building the brand and all his publicity stunts. And the girl in the fishbowl was part of it.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>The Girl in the Fishbowl, aka Dolphina.\u003c/p>\n\u003cp>In post-prohibition San Francisco, every night club was competing for customers: Forbidden City on Sutter Street broke barriers as the first Chinese nightclub in the US… Mona’s 440 Club had drag kings on staff and advertised itself as a place where “girls could be boys.”\u003c/p>\n\u003cp>So, in addition to the good food and floor shows that the SF Chronicle called “miniature Broadway revues,” the Girl in the Fishbowl Act was yet another way to set Bimbo’s 365 Club apart from the crowd.\u003c/p>\n\u003cp>The Girl in the Fishbowl is both exactly what it sounds like and not.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> Well, most people, to be honest, when they come in, they think that there’s a big fish tank, a huge fish tank with a life-size naked woman swimming in that tank. But that’s not the case.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>In the main bar of Bimbo’s sits a standard fishtank. When Dolphina is performing, it looks like there’s a real, live woman, but shrunk down to about 6 inches, swimming in the tank with fish.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> From my understanding, is that a magician came up with this idea and presented it to my grandfather, and he thought it was fantastic, so the two of them collaborated on the whole thing.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>The illusion behind the Girl in the Fishbowl is remarkably low-tech. In the basement of the club, there’s a mattress on a motor-powered turntable. When Dolphina lies down on the turntable, her image is projected up into the fishtank at the bar via curved mirrors that line the side of the tank. When the turntable rotates, her image ripples into the tank in such a way that it looks like she is “swimming.”\u003c/p>\n\u003cp>In between floor shows and comedy acts, the emcee at Bimbo’s would announce that Dolphina would be appearing in the fishtank.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> And so people would get up and go to the bar, and want to see her, and of course, while they’re there, they were more likely to buy a cocktail. So it was just like, you know, it was a gimmick just to get people to go to the bar and spend some money.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>One of the earliest Dolphina performers was iconic burlesque star, Tempest Storm. With her flaming red hair and infamous bust, “the Queen of Exotic Dancers,” as she was known, owned the stage in the 50’s and 60’s. With performers like her, it didn’t take long for Bimbo’s to become known as the Home of the Girl in the Fishbowl. A 1939 travel guide called “How to Sin in San Francisco” described it like this:\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Voice over reading: \u003c/em>\u003c/strong>You’ll like the food, because it was cooked by Bimbo. You’ll like your drinks because they’re good. You’ll like the Girl in the Fish Bowl because she’s very naked.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Yes, Dolphina was naked. But Michael says Bimbo never meant for the act to be be lewd:\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: \u003c/strong>Even though a naked woman and a club called Bimbo’s, you would think that it’s a strip joint, but it’s never ever not even close to something like that. But it was all done with taste and class. He used to always say, there’s no substitute for class.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Bimbo himself was a conservative Italian Catholic family man, plus he had a tough critic who had to sign off on Dolphina: his wife Emelia.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> It obviously got my grandmother’s approval because, really, nothing happened here without it going through her. And he used to call her the general, and if you had a question for him and you didn’t want to answer, you better go talk to the general.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>For nearly 4 decades, Dolphina performed every night of the week. She even made the cover of \u003cem>LIFE Magazine\u003c/em>.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: I\u003c/strong>n the day, Life Magazine was, excuse my French, it was the s***, right? I mean, it was very prestigious. It was highly regarded. And to make it into \u003cem>LIFE Magazine\u003c/em> in 1947 was a big deal.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>The era of nightly Dolphina shows came to an end on New Year’s Eve, 1969. Bimbo had made the decision to shut down the club’s expensive nightly shows and rent out the venue for events instead.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: \u003c/strong>My grandfather was competing with, TV was becoming popular, people weren’t going out as much. So times were changing, and he just said, you know, it’s time for me to call it quits.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>You can still see lots of music and comedy shows at Bimbo’s these days, but Dolphina only performs on rare occasions. And for those who heed her siren call, the chance to perform in the fishtank is an alluring opportunity.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>I mean, who doesn’t want to be a mermaid?\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Celeste Knickerbocker performed as Dolphina for 5 years. At the time, she was doing burlesque and studying to become a pilates instructor. One night, a friend called her and asked if she wouldn’t mind filling in for her shift at Bimbo’s. Celeste barely hesitated:\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>So, I really felt excited about being an iconic sort of legendary San Francisco creature, for lack of a better term.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>For a three-hour shift, Celeste made $150. On New Year’s Eve, she made $200. She credits being Dolphina as one of the things that helped launch her pilates career: It was good money and she could study for her exams in the basement in between shifts.\u003c/p>\n\u003cp>Working at the old club, though, did have its eerie moments … like the time she says she saw a ghost in the coatroom. For the record, Michael Cerchiai agrees — there is just too much history here for it not to be haunted.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> You know, you walk through the room, and if it’s dark before the lights are on or it’s late at night, we’re closing up, you might hear a laugh or two. But like I said, they’re happy ghosts.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>There was also the fact that down in the basement, lying underneath the tunnel of mirrors projecting her image, Celeste could hear everything the people at the bar were saying about her, even though they couldn’t see her.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>You know I would hear bar patrons standing at the bar and noticing that, you know, she was performing and, they, you know, like. I don’t really remember specifics other than I do remember one gentleman was analyzing which one of my breasts he thought was bigger than the other, you know, which of course just could have been the water. Changing the visual or whatever.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>For the most part, though, Celeste says the performance of Dolphina was, like burlesque, a way to reclaim her body and sexuality.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>It was never even a question of, you know, is this something taboo or is this something that I’m gonna regret doing one day?\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Another Dolphina from the past is former Richmond city councilmember Donna Powers.\u003c/p>\n\u003cp>Donna started working as the Girl in the Fishbowl in 1969, when she was a 19-year-old art student. She performed as Dolphina for 25 years … a fact which surfaced when she ran for Richmond City Council in 1991. When people found out she “was swimming naked in the fishbowl”, there were calls for her to step down…but Donna refused.\u003c/p>\n\u003cp>In a 1992 story for the SF Chronicle, she said:\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Voice-over reading: \u003c/em>\u003c/strong>A lot of people get to be politicians, but how many people get to be a mermaid? I love being the girl in the fishbowl, the whole mystique, it’s very glamorous and charming.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Like Donna, Celeste is PROUD of her time as Girl in the Fishbowl.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>Plus, I got to be this iconic San Francisco, you know, to me, elegant, and classy kind of homage to the days when women’s bodies were still somewhat mysterious and you know, a lot was left to the imagination because a lot really is left to the imagination as the girl in the fishbowl.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Yes, the Girl in the Fishbowl is a naked woman, but compared to advertisements and entertainment we see today, she seems almost demure. A reflection, just 6 inches long, seen for only seconds at a time as her watery image spins in and out of view. Dolphina is a reminder of a time when there were no cell phones, martinis cost 85 cents, and San Francisco was a place where the weird and wonderful could truly shine.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>That was KQED’s Bianca Taylor.\u003c/p>\n\u003cp>Bay Curious is a production of member-supported KQED in San Francisco.\u003c/p>\n\u003cp>Our show is produced by Gabriela Glueck, Christopher Beale and me, Katrina Schwartz.\u003c/p>\n\u003cp>With extra support from Maha Sanad, Katie Sprenger, Jen Chien, Ethan Toven-Lindsey and everyone on team KQED.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild American Federation of Television and Radio Artists, San Francisco, Northern California local.\u003c/p>\n\u003cp>I’m Katrina Schwartz. Have a great week.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Since 1931, audiences at Bimbo’s 365 Club in North Beach have been shocked and delighted by Dolphina, the Girl in the Fishbowl. The act, which simulates a nude woman swimming in a fishtank, hasn’t changed since the club’s opening.",
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"title": "The Girl in the Fishbowl: The Secret Behind San Francisco's Quirkiest Nightclub Act | KQED",
"description": "Since 1931, audiences at Bimbo’s 365 Club in North Beach have been shocked and delighted by Dolphina, the Girl in the Fishbowl. The act, which simulates a nude woman swimming in a fishtank, hasn’t changed since the club’s opening.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>Rita Hayworth, Robin Williams, Adele — these are just a few of the huge stars that have graced the stage of \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">Bimbo’s 365 Club\u003c/a> over its 94 years.\u003c/p>\n\u003cp>But the act the club is most famous for is Dolphina — or the “Girl in the Fishbowl.” Artistic interpretations of her riding a fish are everywhere in the club: etched into the glass on the front doors, painted on murals on the walls, even immortalized in an Italian marble sculpture.\u003c/p>\n\u003cp>Dolphina isn’t a person, though; she’s a character who’s been played by many different women since 1931. When Dolphina performs, it looks like there is a real, live woman, shrunk down to 6 inches, swimming in a fish tank at the bar — hence the moniker, “The Girl in the Fishbowl.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>How did this quirky act come to be?\u003c/p>\n\u003cp>“My understanding is that a magician came up with this idea and presented it to my grandfather,” said Michael Cerchiai, the club’s current owner and general manager. “And he thought it was fantastic, so the two of them collaborated on the whole thing.”\u003c/p>\n\u003cfigure id=\"attachment_12062972\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062972\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY.jpg\" alt=\"\" width=\"2000\" height=\"1504\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Patrons-of-Bimbos-365-Club-watching-_the-girl-in-the-fishbowl_-1940-1980-San-Francisco-Historical-Photograph-Collection-SAN-FRANCISCO-PUBLIC-LIBRARY-1536x1155.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Patrons watch the ‘Girl in the Fishbowl’ at Bimbo’s 365 Club in the late 1940s or 1950s. \u003ccite>(San Francisco History Center, San Francisco Public Library)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Cerchiai practically grew up at Bimbo’s because his grandfather was the original owner and founder: Agostino “Bimbo” Giuntoli.\u003c/p>\n\u003cp>Giuntoli immigrated to the United States from Tuscany, Italy, in 1922. He got the nickname “Bimbo” (Italian slang for ‘boy’) from a man named Arthur Monk Young while working at a restaurant in San Francisco. In 1930, Bimbo and Young decided to strike out on their own and opened up the 365 Club, located at 365 Market Street.\u003c/p>\n\u003cfigure id=\"attachment_12062956\" class=\"wp-caption aligncenter\" style=\"max-width: 2225px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062956\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych.jpg\" alt=\"\" width=\"2225\" height=\"1143\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych.jpg 2225w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-2000x1027.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-160x82.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-1536x789.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-2048x1052.jpg 2048w\" sizes=\"auto, (max-width: 2225px) 100vw, 2225px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Agostino “Bimbo” Giuntoli. Right: A stage show at Bimbo’s 365 Club around 1950. \u003ccite>(Left: Courtesy of Michael Cerchiai Right: San Francisco History Center, San Francisco Public Library)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Even though it was technically Prohibition, guests drank gin out of coffee mugs while they enjoyed decadent chorus lines and $3.65 dinners. Eventually, Bimbo bought out his partner, renamed the joint to “Bimbo’s 365 Club,” and relocated to a bigger spot on Columbus Avenue, where it still stands today.\u003c/p>\n\u003cp>As Prohibition came to an end in 1933, the San Francisco nightlife scene exploded. \u003ca href=\"https://www.kqed.org/arts/13914487/the-chinatown-nightclub-dancer-who-helped-squash-asian-stereotypes\">Forbidden City\u003c/a> on Sutter Street broke barriers as the first Chinese nightclub in the U.S. \u003ca href=\"https://www.kqed.org/arts/13929998/historic-lesbian-bars-san-francisco-mauds-pegs-front-anns-monas-440-tommy-vasu\">Mona’s 440 Club\u003c/a> had drag kings on staff and advertised itself as a place where “girls could be boys.” Bimbo knew he needed something special to set Bimbo’s 365 Club apart from the rest of the scene. The Girl in the Fishbowl Act fit the bill perfectly.\u003c/p>\n\u003cfigure id=\"attachment_12063185\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063185\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04.jpg\" alt=\"\" width=\"2000\" height=\"884\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04-160x71.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-04-1536x679.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Owner Michael Cerchiai looks through a book featuring the club’s art at his office at Bimbo’s 365 Club on Oct. 22, 2025. Right: Cerchiai holds a patch made of the ‘Girl in the Fishbowl.’ \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12062966\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062966\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-02_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Bimbo’s 365 Club in San Francisco’s North Beach neighborhood on July 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“[The Girl in the Fishbowl] was all about building the brand,” Cerchiai said. In between floor shows and comedy acts, the emcee would announce that Dolphina would be appearing in the fishtank. “People would get up and go to the bar, and want to see her, and of course, while they’re there, they were more likely to buy a cocktail. So it was just a gimmick to get people to go to the bar and spend some money.”\u003c/p>\n\u003cp>The illusion behind the Girl in the Fishbowl is remarkably low-tech and hasn’t changed since the 1930s. Down in the club’s basement, a motor powers a turntable topped with a black mattress. As Dolphina lies on the turntable, her image is projected up into the fishtank at the bar via a chute with curved mirrors that line the side of the tank. When the turntable rotates, her image ripples into the tank in such a way that it looks like she is swimming.\u003c/p>\n\u003cfigure id=\"attachment_12063618\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063618\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04.jpg\" alt=\"\" width=\"2000\" height=\"1033\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04-160x83.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/BimbosDiptych_04-1536x793.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: Burlesque star Tempest Storm in 1965. Right: Stage performers relax in the dressing room at Bimbo’s 365 Club in 1943. \u003ccite>(San Francisco History Center, San Francisco Public Library)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>One of the earliest Dolphina performers was iconic burlesque star Tempest Storm. With her flaming red hair and infamous bust, “the Queen of Exotic Dancers,” as she was known, owned the stage in the ’50s and ’60s. With performers like her, it didn’t take long for Bimbo’s to become famous as the “Home of the Girl in the Fishbowl.” A 1939 travel guide called “How to Sin in San Francisco” described it like this:\u003c/p>\n\u003cp>“You’ll like the food, which is superb, because it was cooked by Bimbo. You’ll like your drinks because they’re good. You’ll like the Girl in the Fishbowl because she’s very naked.”\u003c/p>\n\u003cfigure id=\"attachment_12062967\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062967\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlInTheFishbowl-01-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Hanna Longwell sits in the vanity room at Bimbo’s 365 Club on Oct. 8, 2025. She performs as the club’s current ‘Girl in the Fishbowl,’ and is among many women who, over decades, have stepped into the role. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12062970\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062970\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03.jpg\" alt=\"\" width=\"2000\" height=\"829\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03-160x66.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Bimbos365Club-Diptych-03-1536x637.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Left: A note from a former ‘Girl in the Fishbowl’ hangs in the vanity room at Bimbo’s 365 Club on Oct. 8, 2025. The note says, “Darla says bye after almost 3 years as Dolphina. Kisses!” Right: Items left by former performers sit by the mirror in the vanity room. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dolphina may be naked, but Cerchiai insisted Bimbo never meant for the act to be lewd.\u003c/p>\n\u003cp>“It was all done with taste and class,” he said. “[Bimbo] used to always say, ‘There’s no substitute for class.’”\u003c/p>\n\u003cp>Plus, Cerchiai said it had to pass the approval of his grandmother, Bimbo’s wife, Emelia.\u003c/p>\n\u003cp>“Nothing happened [at Bimbo’s] without it going through her,” Cerchiai said. “He used to call her ‘the General.’ If you had a question for him that he didn’t want to answer, ‘You better go talk to the General.’”\u003c/p>\n\u003cfigure id=\"attachment_12062961\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062961\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251022-GirlInTheFishbowl-01-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Owner Michael Cerchiai holds a photo of himself as a child surrounded by family at the club in his office at Bimbo’s 365 Club on Oct. 22, 2025. Cerchiai’s grandfather, Agostino “Bimbo” Giuntoli, founded the club in 1931, and Michael continues his family’s longtime management of the venue. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For nearly 4 decades, Dolphina performed every night of the week. She even made the cover of LIFE Magazine. But as the saying goes, all good things must come to an end, and the last nightly Dolphina show happened on New Year’s Eve, 1969. In an era when television was becoming more popular and people weren’t going out as much, Bimbo decided to shut down the club’s expensive nightly shows and rent out the venue for events instead.\u003c/p>\n\u003cp>Even though she no longer performs nightly, you \u003cem>can \u003c/em>hire Dolphina to perform at your Bimbo’s event.\u003c/p>\n\u003cfigure id=\"attachment_12062955\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062955\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251008-GirlintheFishbowl-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Hanna Longwell poses for a portrait in front of the fishbowl at Bimbo’s 365 Club on Oct. 8, 2025. She performs as the club’s current ‘Girl in the Fishbowl,’ and she is now developing a documentary about the role’s legacy and its place in San Francisco’s nightlife. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>If you do, you will see Hanna Longwell, Bimbo’s current Dolphina. Longwell has been performing at Bimbo’s since April 2024 and is producing a documentary on Dolphina and all the women who have been a part of her history.\u003c/p>\n\u003cp>She said so far she’s found 35 former Girls in the Fishbowl.\u003c/p>\n\u003cp>“I am honored to be in the same role as them,” Longwell said. “They’re all really brave and powerful and creative.”\u003c/p>\n\u003cp>Outside of their gig at Bimbo’s, the women have held jobs ranging from contortionist to tattoo artist, wedding dress designer to Mexican masked wrestler. One of them, Donna Powers, was even a Richmond City Councilmember.\u003c/p>\n\u003cblockquote id=\"newscom-article-:r0:\" data-embed-url=\"https://www.newspapers.com/embed/183940268/\">\n\u003cp dir=\"ltr\" lang=\"en\">\u003ca href=\"https://www.newspapers.com/article/san-francisco-chronicle-donna-powers-as/183940268/\">Donna Powers as Dolphina\u003c/a>\u003c/p>\n\u003cp>Article from Mar 13, 1992 San Francisco Chronicle (San Francisco, California) <!— \u003cimg decoding=\"async\" src=\"https://img.newspapers.com/img/img?clippingId=183940268&width=700&height=511\"> –>\u003c/p>\u003c/blockquote>\n\u003cp>Powers started working as the Girl in the Fishbowl in 1969, when she was a 19-year-old art student. She performed as Dolphina for 25 years, a fact which surfaced when she ran for Richmond City Council in 1991. When people found out she “was swimming naked in the fishbowl,” there were calls for her to step down, but Powers refused. In 1992, she told the San Francisco Chronicle:\u003c/p>\n\u003cp>“A lot of people get to be politicians, but how many people get to be a mermaid? I love being the girl in the fishbowl, the whole mystique, it’s very glamorous and charming.”\u003c/p>\n\u003cfigure id=\"attachment_12062960\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062960\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/250718-BimbosGirlintheFishbowl-04_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Celeste Knickerbocker, a former ‘Girl in the Fishbowl,’ at Bimbo’s 365 Club on July 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Pilates instructor Celeste Knickerbocker performed as Dolphina from 2011 to 2015. She said the experience was empowering, similar to her work as a burlesque performer.\u003c/p>\n\u003cp>“I’m very proud of having done it,” she said. “I got to be this iconic, San Francisco, elegant, classy homage to the days when women’s bodies were still somewhat mysterious and a lot was left to the imagination. Because a lot really is left to the imagination as the Girl in the Fishbowl.”\u003c/p>\n\u003cp>She’s got a point. Compared to what we see today on TV or online, the Girl in the Fishbowl seems almost demure. Dolphina is a reflection, just 6 inches long, seen for only seconds at a time as her watery image spins in and out of view. She’s a reminder of a time when there were no cell phones, martinis cost 85 cents, and San Francisco was a place where the weird and wonderful could truly shine.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>The inside of Bimbo’s 365 Club” in San Francisco’s North Beach is lush with red velvet, moody lighting, and dark wood paneling, you half expect the Rat Pack to step out from the coat room.\u003c/p>\n\u003cp>And almost everywhere you look, there are images of a naked woman on a fish. She’s etched into the glass on the front doors, painted on murals on the walls, even immortalized as an Italian marble statue in the lobby.\u003c/p>\n\u003cp>She’s Dolphina – the star of Bimbo’s Girl in the Fishbowl act who’s been luring customers in since 1931. What — and who — was this Girl in the Fish Bowl. And can you still see her?\u003c/p>\n\u003cp>Today on Bay Curious, we’re diving into the mysterious waters of the famous nightclub’s past. I’m Katrina Schwartz, stay with us.\u003c/p>\n\u003cp>\u003cem>Sponsor message\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>Bimbo’s 365 Club has been entertaining San Franciscans for 94 years. Huge stars have graced its stage from a young Adele to Robin Williams… but the act it’s MOST famous for is Dolphina, the Girl in the Fishbowl. KQED’s Bianca Taylor visited Bimbo’s to find out more.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor:\u003c/strong> The story of Dolphina actually starts with the story of Agostino Giuntoli.\u003c/p>\n\u003cp>19-year-old Agostino immigrated to the United States from Tuscany, Italy, in 1922. When he arrived in San Francisco, he started working in hospitality … first as a janitor, then a cook, where his boss, Arthur Monk Young, gave him the nickname “Bimbo” – Italian slang for “boy”.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> You know, old school Italian, he had a hot temper, he let him have it, but once he got his point across, water under the bridge and you know he’d put his arm around you and move on.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>That’s Michael Cerchiai, the current owner of Bimbos’ 365 Club and Bimbo’s grandson.\u003c/p>\n\u003cp>In 1931, Bimbo and Arthur opened their own nightclub on Market Street called the 365 Club. There, A young Rita Hayworth danced in the chorus line and guests ate steaks and sipped gin out of coffee mugs. Even though it was technically Prohibition, San Francisco openly flouted the law. Over the next few decades, Bimbo would buy out his partner, rename the joint to Bimbo’s 365 Club, and move the venue to a bigger spot on Columbus Avenue, where it still stands today.\u003c/p>\n\u003cp>Like his namesake club, Bimbo the man was larger than life.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> My grandfather was like a celebrity. He had a lot of personality. He was very jovial. He was a showman.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Michael took over the family business from HIS dad, Graziano Cerchiai, who was Bimbo’s son-in-law. Michael’s earliest memories of being at the nightclub are running around with his cousins, drinking Shirley Temples, and meeting quite a few famous people.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: \u003c/strong>I’ve got a picture sitting on Frank Sinatra, Jr.’s lap. Went up to meet Smokey Robinson.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Here he is at 9 years old, on stage at Bimbo’s for a banquet honoring his grandfather in 1969.\u003c/p>\n\u003cp>\u003cstrong>Young Michael Cerchiai: \u003c/strong>Dear Nonna, I’m here tonight to thank you for all the things you have done. Like when you actually take me someplace or actually to help me or do something for me, you always say yes. And everyone says I look like you, and I’m glad I do because next to my dad, you’re the next man I love best.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Michael may have grown up in the club, but his grandfather, Bimbo, was the club. He would do anything to drum up publicity and promote the Bimbo brand, including paging his own name at the airport so people would hear it.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> You know, Mr. Bimbo, white courtesy telephone, Mr Bimbo, white, courtesy telephone, you know, and it was all about building the brand and all his publicity stunts. And the girl in the fishbowl was part of it.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>The Girl in the Fishbowl, aka Dolphina.\u003c/p>\n\u003cp>In post-prohibition San Francisco, every night club was competing for customers: Forbidden City on Sutter Street broke barriers as the first Chinese nightclub in the US… Mona’s 440 Club had drag kings on staff and advertised itself as a place where “girls could be boys.”\u003c/p>\n\u003cp>So, in addition to the good food and floor shows that the SF Chronicle called “miniature Broadway revues,” the Girl in the Fishbowl Act was yet another way to set Bimbo’s 365 Club apart from the crowd.\u003c/p>\n\u003cp>The Girl in the Fishbowl is both exactly what it sounds like and not.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> Well, most people, to be honest, when they come in, they think that there’s a big fish tank, a huge fish tank with a life-size naked woman swimming in that tank. But that’s not the case.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>In the main bar of Bimbo’s sits a standard fishtank. When Dolphina is performing, it looks like there’s a real, live woman, but shrunk down to about 6 inches, swimming in the tank with fish.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> From my understanding, is that a magician came up with this idea and presented it to my grandfather, and he thought it was fantastic, so the two of them collaborated on the whole thing.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>The illusion behind the Girl in the Fishbowl is remarkably low-tech. In the basement of the club, there’s a mattress on a motor-powered turntable. When Dolphina lies down on the turntable, her image is projected up into the fishtank at the bar via curved mirrors that line the side of the tank. When the turntable rotates, her image ripples into the tank in such a way that it looks like she is “swimming.”\u003c/p>\n\u003cp>In between floor shows and comedy acts, the emcee at Bimbo’s would announce that Dolphina would be appearing in the fishtank.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> And so people would get up and go to the bar, and want to see her, and of course, while they’re there, they were more likely to buy a cocktail. So it was just like, you know, it was a gimmick just to get people to go to the bar and spend some money.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>One of the earliest Dolphina performers was iconic burlesque star, Tempest Storm. With her flaming red hair and infamous bust, “the Queen of Exotic Dancers,” as she was known, owned the stage in the 50’s and 60’s. With performers like her, it didn’t take long for Bimbo’s to become known as the Home of the Girl in the Fishbowl. A 1939 travel guide called “How to Sin in San Francisco” described it like this:\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Voice over reading: \u003c/em>\u003c/strong>You’ll like the food, because it was cooked by Bimbo. You’ll like your drinks because they’re good. You’ll like the Girl in the Fish Bowl because she’s very naked.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Yes, Dolphina was naked. But Michael says Bimbo never meant for the act to be be lewd:\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: \u003c/strong>Even though a naked woman and a club called Bimbo’s, you would think that it’s a strip joint, but it’s never ever not even close to something like that. But it was all done with taste and class. He used to always say, there’s no substitute for class.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Bimbo himself was a conservative Italian Catholic family man, plus he had a tough critic who had to sign off on Dolphina: his wife Emelia.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> It obviously got my grandmother’s approval because, really, nothing happened here without it going through her. And he used to call her the general, and if you had a question for him and you didn’t want to answer, you better go talk to the general.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>For nearly 4 decades, Dolphina performed every night of the week. She even made the cover of \u003cem>LIFE Magazine\u003c/em>.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: I\u003c/strong>n the day, Life Magazine was, excuse my French, it was the s***, right? I mean, it was very prestigious. It was highly regarded. And to make it into \u003cem>LIFE Magazine\u003c/em> in 1947 was a big deal.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>The era of nightly Dolphina shows came to an end on New Year’s Eve, 1969. Bimbo had made the decision to shut down the club’s expensive nightly shows and rent out the venue for events instead.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai: \u003c/strong>My grandfather was competing with, TV was becoming popular, people weren’t going out as much. So times were changing, and he just said, you know, it’s time for me to call it quits.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>You can still see lots of music and comedy shows at Bimbo’s these days, but Dolphina only performs on rare occasions. And for those who heed her siren call, the chance to perform in the fishtank is an alluring opportunity.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>I mean, who doesn’t want to be a mermaid?\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Celeste Knickerbocker performed as Dolphina for 5 years. At the time, she was doing burlesque and studying to become a pilates instructor. One night, a friend called her and asked if she wouldn’t mind filling in for her shift at Bimbo’s. Celeste barely hesitated:\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>So, I really felt excited about being an iconic sort of legendary San Francisco creature, for lack of a better term.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>For a three-hour shift, Celeste made $150. On New Year’s Eve, she made $200. She credits being Dolphina as one of the things that helped launch her pilates career: It was good money and she could study for her exams in the basement in between shifts.\u003c/p>\n\u003cp>Working at the old club, though, did have its eerie moments … like the time she says she saw a ghost in the coatroom. For the record, Michael Cerchiai agrees — there is just too much history here for it not to be haunted.\u003c/p>\n\u003cp>\u003cstrong>Michael Cerchiai:\u003c/strong> You know, you walk through the room, and if it’s dark before the lights are on or it’s late at night, we’re closing up, you might hear a laugh or two. But like I said, they’re happy ghosts.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>There was also the fact that down in the basement, lying underneath the tunnel of mirrors projecting her image, Celeste could hear everything the people at the bar were saying about her, even though they couldn’t see her.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>You know I would hear bar patrons standing at the bar and noticing that, you know, she was performing and, they, you know, like. I don’t really remember specifics other than I do remember one gentleman was analyzing which one of my breasts he thought was bigger than the other, you know, which of course just could have been the water. Changing the visual or whatever.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>For the most part, though, Celeste says the performance of Dolphina was, like burlesque, a way to reclaim her body and sexuality.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>It was never even a question of, you know, is this something taboo or is this something that I’m gonna regret doing one day?\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Another Dolphina from the past is former Richmond city councilmember Donna Powers.\u003c/p>\n\u003cp>Donna started working as the Girl in the Fishbowl in 1969, when she was a 19-year-old art student. She performed as Dolphina for 25 years … a fact which surfaced when she ran for Richmond City Council in 1991. When people found out she “was swimming naked in the fishbowl”, there were calls for her to step down…but Donna refused.\u003c/p>\n\u003cp>In a 1992 story for the SF Chronicle, she said:\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Voice-over reading: \u003c/em>\u003c/strong>A lot of people get to be politicians, but how many people get to be a mermaid? I love being the girl in the fishbowl, the whole mystique, it’s very glamorous and charming.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Like Donna, Celeste is PROUD of her time as Girl in the Fishbowl.\u003c/p>\n\u003cp>\u003cstrong>Celeste Knickerbocker: \u003c/strong>Plus, I got to be this iconic San Francisco, you know, to me, elegant, and classy kind of homage to the days when women’s bodies were still somewhat mysterious and you know, a lot was left to the imagination because a lot really is left to the imagination as the girl in the fishbowl.\u003c/p>\n\u003cp>\u003cstrong>Bianca Taylor: \u003c/strong>Yes, the Girl in the Fishbowl is a naked woman, but compared to advertisements and entertainment we see today, she seems almost demure. A reflection, just 6 inches long, seen for only seconds at a time as her watery image spins in and out of view. Dolphina is a reminder of a time when there were no cell phones, martinis cost 85 cents, and San Francisco was a place where the weird and wonderful could truly shine.\u003c/p>\n\u003cp>\u003cstrong>Katrina Schwartz: \u003c/strong>That was KQED’s Bianca Taylor.\u003c/p>\n\u003cp>Bay Curious is a production of member-supported KQED in San Francisco.\u003c/p>\n\u003cp>Our show is produced by Gabriela Glueck, Christopher Beale and me, Katrina Schwartz.\u003c/p>\n\u003cp>With extra support from Maha Sanad, Katie Sprenger, Jen Chien, Ethan Toven-Lindsey and everyone on team KQED.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild American Federation of Television and Radio Artists, San Francisco, Northern California local.\u003c/p>\n\u003cp>I’m Katrina Schwartz. Have a great week.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"soldout": {
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"title": "SOLD OUT: Rethinking Housing in America",
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"info": "Geopolitical turmoil. A warming planet. Authoritarians on the rise. We live in a chaotic world that’s rapidly shifting around us. “On Shifting Ground with Ray Suarez” explores international fault lines and how they impact us all. Each week, NPR veteran Ray Suarez hosts conversations with journalists, leaders and policy experts to help us read between the headlines – and give us hope for human resilience.",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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