Jacob Ward on 'How Technology is Creating a World Without Choices and How to Fight Back'

An increasing portion of human life is structured by powerful and opaque technological systems. Getting a loan, parole hearings, resume sorting, the political ads that appear on your device: Across fields, machine learning systems are trying to sort you into statistical buckets. Worse, NBC technology correspondent Jacob Ward argues, the data that artificial intelligence systems use to predict what we’ll do next mostly show “the ancient instincts… the tribalism, the anthropomorphism, the gut feelings,” because targeting those parts of us is the most profitable way for companies to use AI. Ward joins us to talk about his new book, “The Loop: How Technology is Creating a World Without Choices and How to Fight Back.”