Hours after the #PermitPatty video was posted, the woman on the phone was identified as Alison Ettel, the CEO of Treatwell Tinctures, a company that sells cannabis pet products. In the hours since the video was posted, several business partners and affiliates have publicly severed ties or distanced themselves from Ettel and her company.
Ettel told the Huffington Post she was only pretending to call the police and was actually talking to building security about the mother and daughter "screaming."
“I had been putting up with this for hours, and I just snapped,” Ettel said.
She vehemently denies the issue had to do with race.
“I have no problem with enterprising young women. I want to support that little girl. It was all the mother and just about being quiet,” she said.
But Ettel, a white woman, calling the police on a black girl, did have many wondering if race did factor in.