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Breed Aims to Rezone Downtown San Francisco for More Housing, Fewer Offices

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Salesforce Tower and Millennium Tower in San Francisco's South of Market neighborhood on Jan. 2, 2022.  (Gado/Getty Images)

San Francisco’s skyscraper-studded downtown could soon see more housing development under a proposal to remove a requirement for office space in large projects.

The proposed legislation announced Tuesday by Mayor London Breed aims to boost housing in the city’s South of Market neighborhood and help keep San Francisco on track to add 82,000 homes over the next eight years to meet state housing mandates. It also comes as Breed vies for reelection in a mayoral race focused largely on candidates’ blueprints for solving the city’s housing crisis.

“We know more housing is needed, and this legislation is another step towards unlocking longtime barriers that have slowed us down and prevented progress,” Breed said in a statement on Tuesday. “Our downtown neighborhoods have the potential to thrive and bring more vibrancy, and that work is happening through a number of initiatives underway.”

Currently, projects on the largest sites in Central SoMa and the Transbay areas must include a minimum of two-thirds commercial space — a policy originally designed to support the city’s modern office building supply.

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But since the COVID-19 pandemic, many tech companies have shed their leases in favor of remote work, leading Breed and other mayoral candidates to seek new ways to revitalize downtown, add housing and facilitate new sources of foot traffic.

“The zoning for Central SOMA was created before the pandemic, and it was created at a time when we needed more office space,” Jeff Cretan, communications director for Breed, told KQED.

Many lots or buildings that could be redeveloped in those areas are now sitting idle because developers are less interested in San Francisco’s office spaces, he said. The city’s office vacancy rate was more than 32% in March, according to the most recent city data, higher than Los Angeles (27%), Austin (23%), Seattle (22%) and New York City (18%).

Breed and her supporters say the zoning rules in the original Central SoMa Plan stymie the city’s housing goals. Critics, on the other hand, say zoning is not the problem, pointing to 70,000 approved units already in San Francisco’s housing pipeline at various stages of development, many of which have struggled to progress due to a lack of financing and other barriers.

The legislation announced Tuesday would eliminate the office requirement, allowing developments on certain large sites – lots larger than 20,000 square feet near Transbay and over 40,000 square feet in Central SoMa — to be fully residential or to have more residential space in a mixed-use project than previously allowed.

It also builds on a city ordinance enacted last year that waives certain fees and a transfer tax to enable the conversion of existing office buildings into housing. In 2022, California also passed two laws that make it easier for developers to build housing on what was otherwise slated for commercial use.

“We are currently building 500 units in Central SoMa and, with this change, we will certainly look to do more,” Jesse Blout, founding partner at Strada Investment Group, said in a statement about Breed’s proposal.

The plan is part of Breed’s goal to add at least 30,000 new residents to the city’s downtown by 2030. Her Roadmap to San Francisco’s Future attempts to shift SoMa from largely commercial use to a more diverse residential and mixed-use urban neighborhood.

“I look forward to seeing these thriving neighborhoods welcome even more residents,” Supervisor Matt Dorsey, who co-sponsored the legislation, said in a statement on Tuesday. SoMa communities, which Dorsey represents, “embody our city’s shared values of urbanism and diversity,” he said.

Cretan pointed to examples like the city’s Flower Mart as potential places that could add significant housing if the legislation passes.

The last time the property was rezoned, it allowed for the building to be taller, but it still would have been required to include two-thirds office space.

Under Breed’s plan, “the Flower Mart could become a full housing development,” Cretan said.

The plan will then head to the Planning Commission, followed by a committee review before being presented to the full Board of Supervisors.

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