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The Democrats' Updated Messaging Strategy

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Attendees wear US flags as the "Born in the USA" song is playing on the fourth and last day of the Democratic National Convention (DNC) at the United Center in Chicago, Illinois, on August 22, 2024. Vice President Kamala Harris will formally accept the party's nomination for president today at the DNC which ran from August 19-22 in Chicago. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Strength. Patriotism. Freedom. Ever since Vice President Kamala Harris jumped into the presidential race, Democrats have been all in on language and messaging historically more associated with Republicans. Marisa talks with Democratic communications researcher and campaign adviser Anat Shenker-Osorio to get her take on messaging strategies at last week’s convention and what Harris needs to do in the weeks ahead to win this dead heat of a presidential race.

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