“The image that has been painted over the neighborhood made it hard for us, as business owners, to survive,” Alemari said in an interview. “It affected us as residents, mentally, and as a business, financially.”
“We are a diversity in this neighborhood. I mean, you can find anything that you want, you know, from different cultures and at a decent price,” he said.
The other reason, Alemari said, is that as Muslim Americans face a number of biases and discriminatory preconceptions, this event is the perfect opportunity for people who aren’t in the community to see what being Muslim is really about.
“We are people of peace,” he said. “We’re people who care for each other, caring for our neighborhood, and have nothing against anybody else.”
Mahmood echoed Alemari’s thoughts, also adding that amid recent turbulence in conflicts domestic and abroad, many of which directly affect Muslim Americans in the Bay Area, this festival can shine some light and bring positive elements back into focus.
“There’s a lot of things happening at the national level, from threats of a Muslim ban,” Mahmood said. “There’s obviously the crisis unfolding in Gaza, and there’s so many Yemeni and Palestinian residents here.”
“They should be uplifted, and they should be held dear because they contribute so significantly to our communities,” he said. “This is to showcase all of those contributions and to celebrate them.”
Tickets are live now on Eventbrite and are free of charge. More information and tickets can be found here.