Resolutions vs. Habits
“What a mistake – the whole idea around New Year’s resolutions. People aren’t picking specific behaviors, they’re picking abstractions,” he says.
Abstract goals don’t work, says Fogg, when they aren’t tied to specific behaviors. And to retain new behavior, he says it needs to be instinctual. The more you have to remember to do something, the better the chances are that you’ll talk yourself out of it.
“The strength of a habit is defined, at least the way I see it, is how much of a decision was that behavior. So if you’re deciding ‘yeah, I’m going to go to the gym today’ it’s a pretty good indication it’s not a habit. Habits are things you do without deciding,” says Fogg.
Classic behavior models focus on decision-making as a key component of behavior. Fogg is trying to get away from that by working on a new model of habit formation that’s built on baby steps.
Forming a Habit
Take something like flossing your teeth. Instead of trying to floss all your teeth every day, Fogg says start with flossing just one tooth.
Next, find a habit you already have and do your new habit immediately after. “For me and for most people, brushing your teeth is a solid habit. So that can serve as a trigger for the new behavior you want.”
Then, reward yourself. “You declare victory. Like I am so awesome, I just flossed one tooth. And I know it sounds ridiculous. But I believe that when you reinforce yourself like that, your brain will say yeah, awesome, let’s do that.”
And once the habit is formed, Fogg says you’ll find yourself flossing all your teeth. That’s a theory he’s testing out, at least, with several hundred volunteers. Fogg put out a call on twitter, asking participants to do three tiny habits for a week.
Testing the Model
One of those people is Charles Wang, a psychiatrist in Palo Alto, who picked flossing as one of his habits. “So right now I’m probably doing on average six or seven teeth, I think,” he says.
He’s also trying to do ten pushups as soon as he wakes up and to answer emails as soon as he opens them. “When I look at the email, then I just say, you know, I’m going to immediately hit reply and then send a response. There are still times where it’s just challenging to do that one so I don’t always do it.”
If the ideas of behavioral triggers and rewards sound familiar to pet owners, Fogg says there’s a reason. “If you really took the techniques for training dogs and applied it to yourself, you would have much better success. Now, I’m sure people are upset with me for saying that because people want to think we’re different from other animals. When it comes to behavior, we’re a lot more alike than people want to believe.”
Fogg is eager to see if a person’s habit-making ability improves with every new one they make. And he believes understanding habit formation better is vital to industries like medicine and healthcare.
“The mistakes that are being made are pretty predictable. Don’t create a system that assumes that people are going to make these big huge changes in their lives. The good news is there are a lot of things in the works to help people stay healthy.”