I remembered the commercial instantly:
Debi Austin appeared in the ad in 1996. In a raspy voice, she described starting smoking at age 13. Then declaring, "They say nicotine isn't addictive," she took a drag from her cigarette through a stoma, a hole in her throat which permitted her to breathe. "How can they say that?" she concluded.
For years, she worked to keep kids from smoking. She died last week after fighting various cancers for more than 20 years.
From a release from the California Department of Public Health: