When Jonathan Yang was growing up, Lunar New Year was marked by elaborate feasts at his immigrant family’s Chinese restaurant. “It was hyper-focused on food — and, obviously, being on your best behavior, being a good son and getting that ultimate red envelope,” he recalls.
It also never felt like a holiday he could truly call his own, or where he could be authentic to his identity as a gay man. Instead, those New Year’s gatherings were a time of deep anxiety. “It was just like, I have to live a lie,” Yang says. “I have to field questions from the aunties and uncles asking, ‘Oh, why aren’t you married yet? Do you have a girlfriend?’ It was always wrapped up in that kind of experience for me.”
So, when Yang, co-owner of Richmond’s Laughing Gems Wine, attended a boisterous, next-generation Lunar New Year’s festival in Oakland last year that bustled with DJs, tattoo artists, tea cocktails and a DIY red envelope station, he felt so inspired, he knew he wanted to be a part of it too.
“I wanted to create a space that I felt represented all of us,” he says.
This year, Yang and his business partner, Tiffani Patton, joined forces with visual artist Hanna Chen (of the multimedia art brand Yăng Shēng) and Jenn Lui (co-owner of Asian snack shop Baba’s House in Oakland) to put on an even bigger, more ambitious party to ring in the Year of the Snake. Rebranded as Neo Lunar, the sprawling, multi-experiential event will include a night market, a fashion show, a mahjong parlor, a natural wine bar, multiple tattoo artists and art installations, and much more — all crammed into Oakstop’s two-story Uptown Oakland event space on Saturday, Feb. 1.

The event’s organizers all had different experiences with Lunar New Year as Asian Americans growing up in the diaspora, but the common thread was this sense that the holiday never really belonged to them. Lui remembers sitting in a folding stool and watching her grandparents play mahjong but not necessarily getting to play herself, and attending street parades that mostly only interested the elders in her family. And Patton, who is Black and Korean, experienced so much racism from Korean peers and family members that she never really felt like any Asian experiences were meant for her.