Cracking the CodeCracking the Code
In 2018 KQED received a $3 million grant award from the National Science Foundation (NSF) for the project Cracking the Code: Influencing Millennial Science Engagement to work in partnership with academic researchers at Texas Tech University’s Science Communication and Cognition Lab and evaluators at Rockman et al. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The grant ended in December 2021 and the research continues. New findings will be added as they are available. Check back here for updates.
Best Practices
Cracking the Code
Science Audience Engagement: An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers
Cracking the Code
Science Media Audience Engagement: Steps For Conducting Media Research and Research Protocols
National Surveys
COVID-19
Deep Look
Cracking the Code
Study Advances Understanding of Women’s Intentions to Watch Deep Look YouTube Videos
Cracking the Code
Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?
Cracking the Code
Cracking the Code: What’s Keeping Women from Watching Deep Look’s Science Videos? No Easy Answers
Cracking the Code
Cracking the Code: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s Deep Look?
Cracking the Code
Cracking the Code: Survey Takes A 'Deep Look' at Science Video Audience and Gender Disparity
Social Media
Science News
Project Evaluation
Cracking the Code
Blog Series: A Science Media - Research Partnership for Improving the Quality of Science Communication
Press Releases
Cracking the Code
